Digital Experience Manager, Web

Experience Orchestration and Delivery is a functional group within Experience Operations (XO) comprised of experienced digital experts who partner across the Commercial, Medical Affairs, and Government Affairs (CMG) organization to orchestrate and deliver seamless, consistent, meaningful cross-channel experiences that efficiently maximize patient impact. As the digital team:

• We fearlessly serve patients wherever they are
• We obsess over our customers' experiences
• We unleash digital as an accelerant
• Our different perspectives & curiosity make us better
• We can only advance together

As part of the Digital Experience (DeX) Team, The Digital Experience Manager, Web joins a team of web experts who act as strategic partners, leveraging data and best practices to drive optimal web experiences for our patients and customers. This role works closely with other digital channels in support of specific Therapeutic Areas to ensure optimal digital impact.

Key Responsibilities

• Acts as a trusted partner, providing strategic guidance and driving the coordination and execution of multiple web/mobile programs aligned with brand strategy and business objectives
• Understands partner strategies and priorities and is able to use this knowledge combined with data to drive clarity and shape discussion to drive business impact
• Influences team members with ideas and best practices to elevate cross-functional and team performance and deliver impact-focused optimizations and recommendations
• Maintains high-quality data in and utilizes web reporting tools to consistently drive data-driven in-channel optimizations
• Works in partnership with internal and external teams to deliver web projects on time and budget through effective management of the project timeline, issues, risks, dependencies, and deliverables
• Effectively shares performance knowledge with partners and influences key stakeholders to act on key insights and recommendations for channel
• Has a good understanding of web best practices including user experience, SEO, A/B testing, and website performance optimization
• Delivers operational excellence by identifying potential process improvements and informing standards that enable great customer experience
• Seeks and participates in opportunities to advance new service capabilities and share learnings across XO and the broader enterprise
• Uses expertise to influence overall web/mobile service roadmap and portfolio

Skills

• Deep familiarity with digital production marketing technology, processes, and tools with particular emphasis in web/mobile
• Digital marketing knowledge and experience in omnichannel/digital marketing
• Ability to apply data and analysis to drive decision making
• Strong project management skills to meet goals within constraints of time and budget
• Attention to detail to ensure quality and consistency of deliverables
• Adept at vendor/agency management to maintain healthy partnerships
• Learning mindset and ability to identify/apply learning to other situations
• Demonstrated ability to operate and lead within a matrix organization
• Strong interpersonal, influence, and communication skills

Qualifications

• Bachelor's degree or commensurate work experience
• 8+ years experience working in digital marketing operations, or marketing technology related functions
• Experience with website management tools like Adobe Experience Manager (AEM), Adobe Analytics, JIRA, Confluence, Contentsquare, Medallia is highly desirable
• Preferable to have Pharma or regulated industry experience

• This position is based in South San Francisco and relocation benefits are not provided.

The expected salary range for this position based on the primary location of CA is $113,500 - $210,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

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Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.