Digital Experience Optimization Manager

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You’ll Do:

Traeger is seeking a Digital Experience Optimization Manager to join our team. In this role you will be responsible for the creation of new digital experiences, execution of A/B and multivariate testing strategies on traegergrills.com, analysis of test results, onsite optimization, and targeting of digital content and experiences. You will be developing and managing a testing roadmap which aligns with our business objectives, improved customer experience and on-site conversion. You will be a subject matter expert on the designing of tests and will collaborate with Product Managers, UX/UI Designers, Front-End Developers, and the Traeger brand team to set up QA and deploy tests. 

How You’ll Help Us Win:

• Familiarity with and ability to communicate optimization best practices for implementation across media
• Understand customer personas and needs to research, create, and implement relevant content for various audience segments
• Provide statistically rigorous analysis while efficiently managing the entire process from ideation to test execution, completion, analysis, documentation, and strategic recommendations
• Develop and deploy experiments through A/B and multivariate testing
• Measure, report, analyze and present on metrics of testing and targeting results
• Work collaboratively with brand marketing and marketing development teams to realize testing and targeting initiatives through digital content, digital experiences and offers
• Work collaboratively with acquisition and lifecycle teams for optimization of digital programs
• Work with SEO and paid search teams to optimize landing pages and identify new customer acquisition and cross sell opportunities
• Maintain the operational status of testing calendar, prioritization, queues, monitor roadmaps, test schedules, in-flight tests, provide recommendations, and reporting progress to organization on a regular basis
• Assist with implementation of personalization strategies on web and app, including dynamic product and recipe recommendations. 
• Collaborate with website, acquisition, and lifecycle teams to conduct multi-channel tests and implement “winning” tests and other best practices throughout digital channels
• Utilize analytics tools to track customer activity and optimize experiences and conversion throughout the customer lifecycle
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Interpret data in a way that leads to actionable strategies

What You’ll Need to Succeed:

• 5+ years of experience in a web analytics, conversion rate optimization and personalization programs
• 5+ years analyzing online behavior, vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies, and tactical plans
• Experience with Google Analytics or similar web analytics tools (must have experience with the following: variables, events, segments, and custom queries)
• Experience with Google Tag manager / Analytics or similar tag management tool
• Experience with testing and personalization platforms such as Monetate, Dynamic Yield, or Optimizely
• Experience setting up an A/B infrastructure, conducting tests, analyzing data, and sharing results/insights
• Knowledge of Domo, Looker, Tableau, SQL, Qlik, or similar data manipulation and visualization tools
• Knowledge of Amplience or similar Content Management System (CMS) and SalesForce Commerce Cloud applications a plus
• Experience communicating through a variety of mediums to internal and external stakeholders.

Why You’ll Love to Work Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food.
• Have an outdoor lover’s paradise in your backyard
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger