Digital Fundraising Specialist

Position Summary:

The Digital Fundraising Specialist, in collaboration with the Digital Fundraising Senior Manager and the Membership team will plan and execute multi-channel digital fundraising campaigns for Minnesota Public Radio (MPR). Channels include email, web, social media, apps and other digital media.

This position will work to meet assigned Member and revenue goals and innovate with the Membership team as MPR transforms from a broadcast organization to a robust multi-media organization.

The person in this position will be guided by a commitment to equity and inclusion, and contribute to providing access to independent music, news and analysis to all, without paywall or barrier.

Expected Compensation Range: $55,000 - $66,500/yr. Exact salary determined by experience and education related to the role, organizational compensation structure and internal equity.

Location: St. Paul, MN

Application Deadline: Open until filled.

Your Responsibilities:

• Translate fundraising and donor engagement strategies into robust project plans that include timelines, channel selection, segmentation, projected response rates and revenue
  • Execute digital fundraising and donor engagement campaign plans and tactics, including segmentation, channel selection, timing and key messaging
  • Communicate effectively with internal partners to execute project plans and provide regular status updates
  • Write and proof compelling and persuasive fundraising and donor engagement copy for all digital channels
  • Produce fundraising and donor engagement emails, membership informational web pages, and online donation forms
  • Implement testing and continuous improvement in partnership with Digital Fundraising Senior Manager and Audience Insights; Monitor, analyze and evaluate digital campaigns to identify both successes and opportunities for improvement
  • Regularly monitor industry trends and changes in digital platforms and apply learnings; Research and apply best practices for digital content strategy
  • Assist with the implementation of new digital fundraising tools
  • Collaborate with the Membership team to integrate digital channel campaigns with direct mail, on-air promotion, and telemarketing
• Assist with on-air fundraisers
• Other duties as assigned

Required Education and Experience:

• Bachelor's degree or equivalent experience
• Two or more years of work experience, including a minimum of one year writing copy for digital platforms

Required Skills, Knowledge and Abilities:

• Experience should include digital campaign planning, execution and analysis
• Experience coordinating social media, search or other digital campaigns
• Well-developed collaboration skills to work with cross-functional teams
• Strong organizational and communication skills including written and verbal
• Strong attention to detail

Preferred Skills and Experience:

• Experience executing social media or paid advertising campaigns
• Working knowledge of native social media analytics
• Experience executing email marketing or fundraising campaigns
• Experience writing for digital platforms
• Project management experience
• Basic HTML knowledge
• Experience using constituent relationship management systems
• Demonstrated proficiency in Microsoft Office products

Reporting To This Position: None

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to manage some work outside of standard office hours as needed.
• Physical Demands:
• Required to move about in an office environment and sit for extended periods of time
• Required to move about in the community
• Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
• Moderate noise level
• Occasional exposure to prevalent weather conditions.

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks./per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.