Digital General Manager - NJ/PA/WV

Job Description
As the Digital General Manager of Caesars Sportsbook, NJ/PA/WV, you will have the opportunity to shape and
lead one of Caesars biggest digital sports initiatives. You will play a vital role in all aspects of Caesars'
success, from engaging and on-brand community outreach, navigating regulatory relationships, driving
customer acquisition, motivating the operational and cross-functional teams, working with world-class.
partners, and creative problem solving.
The role is centered on rapid growth, continual improvement, and the highest quality customer
experience. It requires a versatile and well-rounded leader, someone who can create and drive strategy
but also roll up their sleeves and get things done in the New Jersey/Pennsylvania/West Virginia market. This role blends leadership,
partnership management, business development, analytics, field marketing, promotions, and
operations.
What You'll Do:
Define and implement Caesars Sportsbook's Plan to Win in NJ/PA/WV, leveraging local and national resources to acquire and engage customers, develop and execute with local partners at Monmouth Park. You also will have the support of our local casinos and on-site sportsbooks at Tropicana AC, Caesars AC, and Harrah's Resort AC, Harrah's Philadelphia, and Mountaineer Casino Racetrack and Resort. Note - This role does not oversee the physical sportsbook, although heavy coordination with the leadership team is expected.
You will be responsible for defining the path to winning New Jersey, Pennsylvania, West Virginia, establishing a local activation budget, and managing direct and indirect team members to execute key local initiatives and support Caesars' partnerships in the region.
• Oversee budgeting, P&L performance, and financial optimization to reach revenue growth and profitability targets.• Acquire new customers, oversee player development, establish retention strategies, and grow revenue in a highly competitive space.• Manage all aspects of our local digital business while working with national marketing and operations teams.• Track competitive initiatives and enable best practices.• Initiate key local marketing activities, including events, partnership activation, and new business development.• Represent Caesars Sports and Digital businesses at community local events, in local media, with local partnerships and sponsorships, and in communication with external stakeholders.• Partner with our local Casino leadership to fully effect the power of Caesars locations to maximize the opportunity.
What You'll Need:
• 7+ years proven success in a similar leadership role - building business success through business development, strong operations, analytics, partnership development and local marketing• initiatives - while managing to KPI goals and a P/L budget.• Analytical Thinking. Data-driven mentality and strong business judgment. Able to roll up your sleeves and analyze the applicable data and pull key insights for your team.• Strong interpersonal skills. Able to build and manage strong relationships with the team, cross functional colleagues, and external partners.• Experience with executing marketing campaigns and driving data-backed, creative marketing initiatives and creating and executing local activation strategies.• Experience with CRM tools and analytics software a plus.• Entrepreneurship mentality. Must be a self-starter and leader that assumes the risks and rewards of running a high growth local organization that is part of a wider enterprise.• Exceptional communication and organizational skills. Able to communicate and listen effectively; great written, verbal and presentation skills.• Leadership by example. Able to motivate, educate, inspire and create an inclusive and positive work environment for all.• A passion for sports, sports betting, Louisiana, and the opportunity to work for Caesars Entertainment in a leadership role.• BA/BS with impressive academic record. Advanced degree a plus.
Other Minimum Qualifications:
• Ambition. Proactively seeks opportunities to learn & grow.• Initiative. Acts and thinks beyond tasks to accomplish goals.• Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.• Self-Awareness. Genuine understanding of personal strengths and weaknesses.• Environmental Radar. Understands how to get things done and when to involve others in decisions.• Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.• Problem finding. Routinely looks to improve services, processes, and strategies.• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
Essential Job Functions:
• Fast paced environment, multiple tasks to be handled under time constraint.• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!