Digital Insight & Analytics Analyst

How you’ll make an impact

As Data Analyst in the Data & Analytics team, you will be responsible for delivering high quality data analysis and insights frameworks to enable fast decision making and strategic design. You will play an integral role in supporting insights and decision making. You will be responsible for leading the requirements capture, data collection, analysis, visualization and storytelling.

The Data & Analytics team is responsible for empowering Xero to deliver successful digital, customer & marketing outcomes through actionable insights. We enable customer, marketing and digital product teams with key information to; understand the current trends, customer and landscape, inform and motivate customer behavior and shape customer & marketing strategy.

What you’ll do

• Extract and analyze data from the Xero Data Warehouse and Google Analytics, to help the Digital Marketing team deliver data driven marketing acquisition campaigns and insights in order to support acquisition efforts.
• Support Marketing and Digital Product decisions and help to establish a data driven understanding of the current customer behaviors.
• Support Digital Marketing analysis and reporting. 
• Effectively and independently combine complex data from multiple sources and identify new sources of data to augment your analysis.
• Measure, benchmark and analyze the performance of Xero’s digital experiences across multiple platforms and channels.
• Effectively utilize both report writing and dashboards as part of interpreting product insights for a wide range of stakeholders.
• Consistently apply best-practice techniques, and produce sharable, reproducible results.
• Present complex analysis to stakeholders, in a simple and compelling way.

Success looks like

• Provide consulting and thought leadership to stakeholders.
• Data is able to be used to create decision making systems which will help Xero proactively manage digital performance acquisition efforts.

What you’ll bring with you

• Critical competencies:
• Advanced knowledge of SQL for data extraction, manipulation and analysis.
• Solid Python skills.
• Proficiency in Google Analytics & Big Query 
• Experience with Tracking & GTM.
• Proficiency in Mixpanel. 
• Experience with Data visualizations, BI tools such as (Tableau, Power BI, Microstrategy)
• Ability to tackle unfamiliar domains and work with complex and diverse datasets.
• Provide objectives and goals with loose guidelines/directions.
• Clearly communicate expectations. 
• Have an open mind and the flexibility to change opinions. 




• Experience:
• A relevant tertiary qualification or equivalent experience in a similar role
• 2+ years of experience in data & analytics
• Must have digital or tech industry experience.
• Experience delivering analytics in the form of visualizations and interactive dashboards.