Digital Manager, Influencer Strategy

Digital Manager, Influencer Strategy

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop ‘gramming your breakfast bowl and keep reading.

Golin New York is hiring a Manager with a specialty in Influencer Strategy and Engagement to join our team. You’ll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a rock star team of digital catalysts, creators, and strategists to identify real-time opportunities, monitor issues and trends, as well as create and execute influencer marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

• Develop influencer strategies and solutions across a number of industries, verticals, and brand programs to drive client success and grow relationships
• Recommend the optimal influencer approach relevant to a client’s objectives
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Create and maintain meaningful relationships with influencers to deliver above and beyond content and engagement
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results
• Collaborate with the team to brainstorm creative ideas and initiatives as well as provide content direction and recommendations
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Brief influencers and strategically review content, providing assistance with social captions, visual direction, and point-of-view
• Support – remote and/or in-person – with influencer engagements including events and activations
• Ensure all influencer efforts, both paid and organic, meet client and FTC guidelines
• Develop recap reports upon campaign execution that measure performance, outline key takeaways and evaluate overall value
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
• Advise clients on and execute paid social media campaigns
• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Cultivate a culture of support, growth and partnership among team
• Foster and maintain productive and influential client relationships
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers

What You Have:

• Bachelor’s degree in marketing, communications or related field
• 3-6 years’ experience at a digital, advertising, media or PR agency
• Deep understanding of social media and digital marketing, specifically influencer strategy
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation and problem-solving skills
• Strong organizational skills and detail-oriented
• Existing relationships with influencer networks, individual influencers and influencer agents
• In depth knowledge of working in paid influencer programs including influencer identification, management and measurement tools
• Experience creating and executing paid/organic social and digital influencer campaigns
• Ability to execute and measure multifaceted campaigns, applying analytics to assess results and provide insights
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Ability to integrate campaign elements across earned, owned and paid media
• Highly adaptable with ability to shift priorities in real-time to meet client needs

Salary Range: $55,000-95,000

Golin has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.