Digital MarComms Specialist

Job Description:
As Digital MarComms Specialist at Pluralsight, you'll ensure our individual Skills customers get the most out of their experience by delivering rich, engaging marketing messages that are relevant and personalized. You'll work closely with internal marketing teams-including B2C, integrated campaigns, analysts, creative, and marketing technology teams-as well as the product teams developing experiences for our Skills customers, to establish cross-channel programs that provide a cohesive customer journey for our customers and prospects, and drive usage, retention, and upsell.
Who you're committed to being:

• Customer-centric problem-solver who has a desire to make an impact on the customer journey
• Comfortable with marketing automation software and tools
• Passion for learning about our customers and what motivates them to purchase and use Pluralsight
• Eager to implement tests in the customer lifecycle and implement takeaways
• Positive and collaborative team member who's excited about a career in automated marketing

What you'll own:

• Creating and maintaining an effective customer and prospect comms that leads to engagement, retention, and upsells
• Working collaboratively with other teams to implement effective promotion, onboarding, and go to market campaigns
• Creating nurtures, updates and event promos for customers and prospects
• Collecting, analyzing, and reporting on performance of campaigns

Experience you'll need:

• 2-5 years of email marketing experience, Marketo preferred
• Experience with project management tool like Asana
• History of working with a B2C or B2B SaaS product
• Designed and performed A/B tests and experiments
• E-commerce experience, preferred

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Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.