Digital Marketing Account Manager

Fathom · Cleveland, OH

Company

Fathom

Location

Cleveland, OH

Type

Full Time

Job Description

Simply put, our Account Managers are responsible for client satisfaction. The best Account Managers are more than a main point of contact for our clients-they're strategic leaders who create win-win scenarios for our clients and Fathom. You should value collaboration, communicate with courage, and lead with compassion.

Your primary focus will be on retaining and growing our current clients, not driving new business through cold calling or lead qualification; our Sales + Marketing team is responsible that. To create and maintain deep relationships, some travel is required.

Requirements

As the main point of contact for a portfolio of clients, few days are exactly alike. With that said, we expect our Account Managers to:

Lead with a consultative, relational approach:

  • Establish, grow, and maintain relationships with client stakeholders at all levels across multiple organizations.
  • Understand a client's business structure, challenges, and opportunities, while demonstrating strong business acumen.
  • Comprehend our areas of expertise enough to represent them in conversations with our clients. Our team of experts can dive deep if necessary, and training is provided to help fill in gaps.
  • As an advocate for your client, partner with our digital marketing specialists on strategic recommendations that solve client needs and achieve business outcomes.
  • Translate complex digital and technology solutions for executive-level and non-technical stakeholders.
  • Stay current with modern marketing trends. Our clients expect us to be fluent in digital marketing, so it's important for our team to continue learning.

Drive the progression of opportunities:

  • Grow revenue by proactively identifying, understanding, and sharing opportunities that lead to the retention and growth of existing accounts.
  • Ensure quality work is delivered to clients, every time. While our teams have QA processes, our Account Managers strive to deliver the highest quality work.
  • Lead internal and client-facing meetings to review performance, share growth opportunities, and prioritize projects.
  • Set up our internal team up for success by helping them understand client needs and setting clear expectations.
  • Lead both tactical conversations with day-to-day contacts and strategic conversations with senior-level leaders.
  • Promptly address scope challenges and issues with clients.
  • Increase deal velocity by deploying intentional strategies to overcome objections, navigate the dynamics of buying committees, and position the value of professional services.
  • Draft and gain approval on all Statements of Work.

Translate what the client needs into what we can deliver:

  • Ensure quality work is delivered to clients, every time. While our teams have QA processes, our Account Managers strive to deliver the highest quality work.
  • Lead internal and client-facing meetings to review performance, share growth opportunities, and prioritize projects.
  • Set up our internal team up for success by helping them understand client needs and setting clear expectations.
  • Lead both tactical conversations with day-to-day contacts and strategic conversations with senior-level leaders.
  • Promptly address scope challenges and issues with clients.

Benefits

We offer both traditional and unique employee benefits. As a member of our team, you can take advantage of the following:

  • Health, dental and vision insurance
  • 401(k) with company match
  • Flexible hours and work from home opportunities
  • Summer Friday's
  • Paid holiday leave from Christmas Eve through New Year's Day
  • Paid sabbatical
  • Paid parental leave

Additional benefits include company-paid life insurance and short-term disability; an annual charity contribution match; a learning grant for professional development and training; gym access, and paid pet bereavement.

Fathom is an equal opportunity employer.

Date Posted

08/31/2023

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