Digital Marketing Analyst – Analytics + Reporting

Digital Marketing Analyst - Analytics + Reporting
What Is MyBambu?
MyBambu is a financial institution delivering the first all in one mobile digital banking solution targeting the Hispanic unbanked and underbanked population. The mission of MyBambu is to promote financial inclusion to the unbanked and underbanked by providing an array of financial solutions delivered via mobile devices. We give an overlooked audience a convenient, safe, and cost-effective way of managing their finances. MyBambu's objective is to promote financial literacy and access to unbanked/underbanked individuals, who have previously been left behind. In 2020, we were honored to be recognized as FIS's Impact Award winner for innovation in the next frontier of the Modern Banking Platform. We've fostered a company culture that empowers people to do the most defining work in their career offering an environment that's made up of a passionate and goal-oriented team.
MyBambu participates in E-verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new hire's Form I-9 to confirm work authorization. Find out more information: E-Verify Participation Poster or Right to Work Poster .
Your Opportunity:
The impact that you can have at MyBambu is powerful. We're looking for someone who's eager to take on a meaningful role in the success of MyBambu on a massive scale. Someone who takes works seriously, but also isn't afraid to have some fun either. Someone who's ready to take MyBambu-and their career-to the next level.
This is a full-time in person position reporting to the Digital Marketing Manager. As a Digital Marketing Analyst - Analytics + Reporting. We are seeking an experienced and data-driven Digital Marketing Analyst with a strong focus on analytics and reporting to join our dynamic team. As a Digital Marketing Analyst, you will play a crucial role in optimizing our digital marketing efforts by providing insights derived from various analytics platforms such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, Firebase, and more. The ideal candidate will have a proven track record of utilizing these platforms to extract actionable insights that drive strategic decision-making.
Job Responsibilities:

• Utilize analytics tools such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, Firebase, etc., to gather, analyze, and interpret data to provide actionable insights.
• Monitor and analyze key performance metrics to assess the effectiveness of digital marketing campaigns across multiple channels.
• Develop and maintain comprehensive dashboards and reports that provide clear and actionable insights to various stakeholders.
• Collaborate with cross-functional teams, including marketing, design, and development, to optimize campaigns and strategies based on data-driven insights.
• Identify trends and patterns in user behavior, conversion rates, and other relevant metrics to suggest improvements and opportunities.
• Conduct A/B testing and other experiments to improve campaign performance and user engagement.
• Stay up to date with industry trends and advancements in digital marketing analytics and tools.
• Contribute to the development of data-driven strategies to achieve marketing goals.

Skill and Abilities:

• Excellent verbal and written communication skills.
• Knowledge of computers, networking, and electronics.
• Ability to identify the cause of processing problems and delays and to establish corrective actions.

• Resolution mindset, proven experience helping users navigate the client online platform tools to a solution.

Job Requirements:

• Bilingual (Spanish + English)
• Bachelor's degree in marketing, Business, Statistics, is preferred but not required, related field or equivalent work experience,
• Minimum of 2 years of experience working as a Digital Marketing Analyst with a focus on analytics and reporting.
• Strong expertise in analytics platforms such as AppsFlyer, Google Analytics 4, Google Ads, Facebook Ads, TikTok Ads, and Firebase.
• Proven experience in extracting insights from data and translating them into actionable recommendations.
• Proficiency in data visualization tools such as Tableau, Power BI, Data Studio, or similar tools.
• Adept at handling large datasets and performing advanced data analysis techniques.
• Strong analytical mindset, critical thinking, and problem-solving skills.
• Excellent communication skills, both written and verbal, to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in cross-functional teams and adapt to a fast-paced environment.
• Experience working with recognized brands or agencies is preferred.
• Google Analytics and other relevant certifications are a plus.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Bambu Benefits:

• Excellent medical coverage.
• A flexible vacation policy.
• Our small family corporate culture.