Digital Marketing Analyst (Remote)

Job Description

Providence is calling a Digital Marketing Analyst who will:

• Be responsible for supporting and driving analytics processes for health plan products (core insurance and digital) and marketing programs
• Support a holistic analytics strategy on behalf of health plan products and marketing programs to be able to track, measure, report and pivot based on analytics results
• Partner with marketing colleagues and the Analytics Manager in your department to align with overall business strategy
• Closely align with the Providence Health Plan IS, Business Intelligence, and vendor partners as needed to execute on analytics needs

We welcome 100% remote work for residents who live in the State of Oregon and the city of Vancouver, Washington.

Key functions include:

• Maintain the web analytics reporting environment to keep data clean while simultaneously working to grow platform capabilities
• Support internal customers and external agencies in executing analytics requests of a variety of types
• Partner with Analytics Manager to create analytics requirements for web products and work with appropriate resources to make sure those requirements are met
• Support and maintain appropriate dashboards that are insightful and actionable
• Ensure data hygiene and analytics best practices are effectively created and followed
• Develop or support processes to automate and scale analytics and insights operationalization wherever possible
• In advance of large marketing campaigns, help the marketing team set KPIs and success metrics, then execute to ensure that data is effectively collected
• Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for clients and internal team members
• Glean actionable insights for campaign optimization
• Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners
• Manage tag management and analytics platforms and governance

Required qualifications for this position include:

• Bachelor's Degree -OR- a combination of equivalent education and experience
• 7 years Analytics experience with an emphasis on web and mobile products
• 2 years web and/or marketing management experience, including experience managing direct reports
• Experience with web analytics platforms Google Analytics Premium and/or Adobe Analytics
• Experience with tag management tools. Google Tag Manager, Tealium, Ensighten etc.
• Demonstrated experience with visual storytelling, dashboarding, and reporting
• Data mining and/or dashboarding experience
• Experience in data governance for web and mobile analytics
• Experience with statistical tools such as R or SAS, and query tools such as SQL
• Experience supporting A/B/M testing, personalization, and programmatic teams/functions

Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.

About Us

At Providence, our strength lies in Our Promise of "Know me, care for me, ease my way." Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Check out our benefits page for more information about our Benefits and Rewards.

About the Team

Providence Shared Services is a service line within Providence that provides a variety of functional and system support services for our family of organizations across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment.

We are committed to cultural diversity and equal employment for all individuals. It is our policy to recruit, hire, promote, compensate, transfer, train, retain, terminate, and make all other employment-related decisions without regard to race, color, religious creed (including religious dress and grooming practices), national origin (including certain language use restrictions), ancestry, disability (mental and physical including HIV and AIDS), medical condition (including cancer and genetic characteristics), genetic information, marital status, age, sex (which includes pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, genetic information, and military and veteran status or any other applicable legally protected status. We will also provide reasonable accommodation to known physical or mental limitations of an otherwise qualified caregiver or applicant for employment, unless the accommodation would impose undue hardship on the operation of our business.

We are a community where all people, regardless of differences, are welcome, secure, and valued. We value respect, appreciation, collaboration, diversity, and a shared commitment to serving our communities. We expect that all workforce members in our community will act in ways which reflect a commitment to and accountability for, racial and social justice and equality in the workplace. As such, we will maintain a workplace free of discrimination and harassment based on any applicable legally protected status. We also expect that all workforce members will maintain a positive workplace free from any unacceptable conduct which creates an intimidating, hostile, or offensive work environment.