Digital Marketing Associate

At Cleveland Clinic Health System, we believe in a better future for healthcare. And each of us is responsible for honoring our commitment to excellence, pushing the boundaries and transforming the patient experience, every day.

We all have the power to help, heal and change lives - beginning with our own. That's the power of the Cleveland Clinic Health System team, and The Power of Every One.

Job Title

Digital Marketing Associate

Location

Cleveland

Facility

Cleveland Clinic Main Campus

Department

Innovations-Research Innov and Educ

Job Code

T26100

Shift

Days

Schedule

8:30am-5:00pm

Job Summary

Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. For the last 100 years, Cleveland Clinic has fostered a culture that welcomes change and encourages invention, helping our caregivers deliver the most advanced and effective care possible. The day we opened our doors, innovation became an enterprise core value, and in 2000, prompted the founding of a dedicated commercialization and product-development arm - Cleveland Clinic Innovations (CCI). Cleveland Clinic Innovations' mission is to revolutionize how patient-centered technology solutions are developed and delivered to the market.

As a Marketing and Communications Associate, you will work directly with the Innovations Team to create multimedia content to share with internal and external stakeholders with the goal of driving awareness of CCI technologies. In addition, you will interface with the Lerner Research Communications Office to support such items as the annual Innovations Medical Summit. This role allows the caregiver to tell the story of and promote the delivery of life-saving innovations and life-changing for patients across the globe.

The future caregiver is someone who:

-Has a marketing or communications background.

-Has experience with designing and creating multimedia content.

-Is a creative problem-solver.

-Has written and verbal communication skills.

-Has teamwork and motivational skills.

This is a rewarding opportunity that offers growth-oriented projects, mentorship, support, and resources. You will experience great exposure to both the institute and department leadership and have numerous opportunities for career growth.

Cleveland Clinic provides what matters most: career growth, delivering world-class care to our patients, continuous learning, exceptional benefits and working for an organization that offers many long-term career paths. Join us and experience a culture where opportunities to advance and the support to get there go hand-in-hand.

Job Details

As part of your application, PLEASE include at least one link to video content you have created. You can attach this where you attach your resume/cover letter, etc.

Responsibilities:

• Acts as Project Manager for selected programs within assigned areas, supporting activities related to the assessment, development and promotion of new services, programs, and product lines.
• Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of assigned responsibility.
• Conducts costing, pricing analysis for existing and proposed services where applicable, and survey competitors' pricing and reimbursement experience.
• Interfaces with appropriate departments and divisions to obtain strategic information critical to marketing tactics.
• Assists the Marketing Manager in the development and evaluation of comprehensive marketing strategies and direct the implementation of marketing tactics.
• Monitors the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports.
• Provides information to same CCF departments and divisions regarding updates to marketing tactics.
• When assigned, guides the day-to-day work of Marketing Coordinators, Marketing Specialists, Fellows and interns.
• Utilizes research, manages the implementation and applies the results to the planning process to develop current marketing strategies.
• Participates in the assessment and development of proposed new services that evolve from market research analysis.
• Strong grasp of current marketing technology tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
• Plan, execute and manage social marketing calendar and content
• Demonstrable experience working on SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Email marketing and automation - experience with Marketo, Mailchimp, Hubspot, MS Dynamics preferred
• Up-to-date on best practices in measuring and reporting performance of digital marketing campaigns and assessing against goals (ROI and KPIs)
• Manage the department's external and internal websites - requires hands-on experience HTML, CSS, and JavaScript development and constraints
• Paid and organic social media engagement and lead generation - LinkedIn, LinkedIn Navigator, Twitter
• Strong content and data management using CMS/CRM platforms
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Excellent graphic design skills using Adobe Creative Cloud to create visual assets and collateral
• Strong video creation and editing skills
• Strong ability to work well in a highly matrixed organization
• Manage agencies and other vendor partners
• Have a learning mindset
• Other duties as assigned.

Education:

• Bachelor's Degree in Marketing, Communications or related field.

Certifications:

• None required.

Complexity of Work:

• Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.
• Must be able to work in a stressful environment and take appropriate action.

Work Experience:

• Minimum of three years of experience in program development, marketing, and project management.
• Offset: High School diploma/GED and eight years of experience.
• Offset: Associate's degree and six years of experience.

Preferred Qualifications:

• 5 years of experience preferred
• Content and digital marketing experience.
• Video and graphic design experience.
• Adobe suite
• LinkedIn and Twitter
• LinkedIn Navigator

Physical Requirements:

• Ability to perform work in a stationary position for extended periods.
• Ability to operate a computer and other office equipment.
• Ability to travel throughout the hospital system.
• Ability to communicate and exchange accurate information.
• In some locations, ability to move up to 15 lbs

Personal Protective Equipment:

• Follows standard precautions using personal protective equipment as required.

As part of your application, PLEASE include at least one link to video content you have created. You can attach this where you attach your resume/cover letter, etc.

Keywords: LinkedIn Navigator, Twitter, LinkedIn, Digital Marketing, Adobe, video, graphic

The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our employees and applicants for employment in our tobacco free and drug free environment. All offers of employment are followed by testing for controlled substance and nicotine. Job offers will be rescinded for candidates for employment who test positive for nicotine. Candidates for employment who are impacted by Cleveland Clinic Health System's Smoking Policy will be permitted to reapply for open positions after 90 days.

Cleveland Clinic Health System administers an influenza prevention program as well as a COVID-19 vaccine program. You will be required to comply with both programs, which will include obtaining an influenza vaccination on an annual basis, and being fully vaccinated against COVID-19, or obtaining an approved exemption.

Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility.

Please review the Equal Employment Opportunity poster.

Cleveland Clinic Health System is pleased to be an equal employment employer: Women / Minorities / Veterans / Individuals with Disabilities