Digital Marketing Associate

Job Description

Who Are We:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2022, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

What We Need:

Brady is looking for a driven, passionate, talented digital marketing coordinator to join our growing performance marketing team! This person will work closely with our email marketing specialist to help grow our email program. The ideal candidate is a creative, think-outside-the box type, with a passion for working across teams to deliver truly meaningful and engaging messages to customers and prospects.

What You'll Be Doing:

• Grow attributable revenue and engagement for our email channel
• Develop engaging email calendar
• Coordinate with other team members and departments around email creation
• Identify opportunities for triggered email campaigns
• Report out on campaign and experiment results
• Manage database growth and segmentation
• Develop A/B testing plans to enhance program knowledge

What You Need To Be Successful:

• Bachelor degree in communications, marketing/business or related degree
• 1 - 3 years experience in marketing
• Creative thinker with excellent communication skills
• Strong project management skills

Preferred Knowledge, Skills Abilities:

• Experience running an Email program
• Able to effectively collaborate with cross-functional teams to solve challenges
• Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance
• Experience with Google Analytics or Adobe Analytics