Digital Marketing Associate Manager

The Marketing Team at Yext is looking for a Digital Marketing Associate Manager to drive the strategy and execution of email, landing pages, and other digital assets to support global campaigns. You will play a critical role in ensuring that we are providing best-in-class digital experiences for our customers.

The ideal candidate is an expert in marketing automation systems, has attention to detail, loves efficiency, and is motivated to build a career in a high-growth, fast-paced environment. This person should be highly organized, work well within ambiguity, a great communicator, and results-oriented. This role requires the ability to build creative solutions and see around corners in order to achieve program goals.

What You'll Do

• Set and maintain a strategy for database communication standard processes
• Design and implement multi-channel nurture flows
• Collaborate with global and regional campaign managers to understand the campaigns, document requirements, and build assets within Marketo, Yext Knowledge Graph, and other tools.
• Work closely with field marketing and corporate events teams to develop digital assets such as emails and landing pages that amplify event presence, increase registrations and drive post-event engagement
• Ensure all email programs provide the best experience for the customer and meet program objectives
• Partner with collaborators on campaign targeting and segmentation requirements
• Generate and communicate weekly and monthly reports to identify trends and drive change to improve the effectiveness and efficiency of our email marketing programs and processes.
• Maintain company brand through email design and content alongside the corporate brand team
• Upload acquired target lists, including lists from events, content syndication, and data purchases while maintaining marketing database hygiene
• Test & QA all campaigns to ensure leads that interact with our marketing campaigns flow through Marketo and Salesforce correctly. Work closely with our Operations team as necessary to ensure leads are recorded properly.
• Build Sales email templates & sequences (in Outreach) as needed
• Help strategize opportunities to evolve email marketing tactics
• Ensure the highest quality delivery of all assets including working with editorial to proofread
• Continuously A/B test to improve results on all activities

What You Have

• Bachelor’s Degree in a related field
• 5+ years of experience in the role or domain (email marketing, digital marketing)
• Marketo Certification required
• Demonstrated experience with Marketing Automation Platforms, audience segmentation, building complex nurture streams, and email/program templates
• Expert in email and database compliance including CAN-SPAM & GDPR regulations
• Experienced in defining scope and schedule while flexible in accommodating scope changes, interruptions
• Self-motivated, effective communicator, diligent with the ability to operate with minimal direction
• Project management skills and the ability to respond to changing circumstances and priorities while remaining focused on goals
• Proficiency with Project Management tools (ie. Asana) is a plus

#LI-AE1

The base salary at the time of hire for this position is expected to be between $74,700 - $137,000. Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits, and successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.