Digital Marketing Associate - Small Business (Hybrid)

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

Title: Digital Marketing Associate, Small Business

Reports to: Marketing Manager

About the Role:
We are seeking a Digital Marketing Associate to join our Small Business division. As a problem-solver and action-oriented thinker, you will handle strategic online initiatives, including direct response and partner marketing campaigns across various channels (online display, SEO, paid search, social, affiliate, and lead providers).

Responsibilities:

• Execute digital marketing initiatives (paid search, SEO, social, display) to increase new customer acquisition
• Manage partner relationships with affiliates and lead providers
• Create, manage, test, and analyze paid search campaigns to achieve optimal volume within cost/profit targets
• Address key SEO focus areas, such as keyword research, content strategy, site structure, site performance, and crawl and index management
• Stay updated on SEO and PPC best practices, identify opportunities, and ensure top website ranking and marketing efficiency
• Develop and implement social media communications aligned with our marketing strategy
• Monitor campaign effectiveness and KPIs, making recommendations for optimization.
• Maintain agency relationships, driving monthly planning and execution, and ensuring deliverables and KPIs are met
• Support new product launches and contribute to comprehensive marketing strategies
• Collaborate cross-functionally with internal departments to develop creative and brand messaging
• Explore new initiatives, emerging media, and marketing channels
• Share best practices and provide mentorship and support to other digital channel owners

Requirements:

• 5+ years’ experience in digital marketing, paid search, display, SEO, content marketing, or related fields
• Familiarity with web analytics tools like Google Analytics or Adobe Analytics
• Demonstrated self-starter and problem solver with critical thinking skills
• Strong analytical abilities to manipulate and analyze data on Excel, identify trends, and make informed recommendations
• Excellent project management skills, adhering to timelines
• Effective communication and collaboration across multiple functional organizations
• Creative thinking and ability to generate innovative solutions
• Adaptability to pivot between initiatives and execute tests/experiments

#BI-Hybrid