Digital Marketing Automation Manager (Hybrid)

Digital Marketing Automation Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Digital Marketing Automation Manager (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Digital Marketing Automation Manager (Hybrid), you will create and implement acquisition and retention growth strategies,particularly in email campaigns, by leveraging data-driven insights. Ensurethat campaigns maximize performance metrics like CTR and conversions whilealigning with the goals and interests of target audiences, ultimately achievingdesired business outcomes and KPIs. Utilize, manage, optimize and evolve theMarketing Automation Platform to drive strategic marketing growth andobjectives that support the enterprise. Ensure the integrity and efficiency of digital marketing communicationsto create a consistent and positive AMA brand experience.

RESPONSIBILITIES:

Marketing Automation Platform Management

• Serve as the primary administrator for Salesforce Marketing Cloud (SFMC) and Datorama.
• Establish and optimize processes for administrative, development, and change management activities.
• Drive the SFMC roadmap from concept to launch, ensuring ongoing platform evolution.
• Manage, document, and oversee new feature development for the SFMC technology stack.
• Support integration of new platforms into the marketing automation ecosystem.
• Oversee data integrations, ensuring accuracy through regular audits on data uploads, automations and connections.
• Evaluate, scope, and complete new development requests, collaborating with IT and cross-functional teams.
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment for batch, transactional, and trigger-based journeys; provide basic and detailed campaign reporting with the use of Excel and SQL.
• Establish and enforce policies and procedures governing email release and messaging.

Digital Marketing Campaigns

• Lead the design of omni-channel journeys for abandoned cart, credit card declines, account management updates, etc.
• Monitor and report on effectiveness of program and utilize learnings for improved strategy and execution.
• Act as the point of contact for enterprise business unit digital campaign management, reporting, and recommendations for changes in strategy for future campaigns.
• Support digital marketing specialists to ensure BUs receive support and expertise to achieve desired business outcomes of campaigns.
• Support digital marketing operations initiatives.

Reporting and Analytics

• Enhance reporting and dashboard functionality to leverage data for future campaign direction.
• Develop and deliver the Datorama roadmap, serving as the Datorama Administrator.
• Provide strategic guidance to enterprise marketing partners on improvements to campaign performance.
• Generate and present quarterly performance metrics and insights for review with business unit clients.
• Expand automated reporting out of SFMC and deliver ad-hoc data requests to internal clients.

Digital Emerging Trends

• Stay current on digital marketing trends and continually monitor best practice standards and leverage this information to develop cutting-edge campaigns and programs.
• Evaluate emerging technologies and digital platforms and identify opportunities for Marketing and Member Experience team to ensure continual evolvement with digital marketing.
• Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required concentration in computer science, business administration, data science, marketing or related degree preferred; Master's Degree a plus.
2. Minimum 5+ years' experience in digital marketing required; experience with membership or subscription services a plus.
3. Extensive knowledge and experience with Salesforce Marketing Cloud or similar marketing automation platform and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations.
4. Experience with database management concepts and best practices; including utilizing and managing large databases.
5. Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization.
6. Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations.
7. Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
8. Broad technical skills are necessary; thorough knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS is required.
9. Salesforce Marketing Cloud certifications are a plus.
10. Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION