Digital Marketing Campaign Manager (3290)

About GBG

With a rich heritage of more than 30 years, offices in 16 locations worldwide, and more than 1,000 team members globally, GBG helps build trust in a digital world. Whoever you are, wherever you are, we believe in a world where everyone can transact online with confidence.

As one of the world's most trusted digital identity specialists, we work with the best data, the best technology and the best people. We make it possible for businesses to balance the growing need for frictionless digital customer experience with the increasing risk of fraud and financial crime.

From onboarding to in-life, we help businesses build trust at every stage of the customer lifecycle. We serve small start-ups to many of the world's biggest and fastest-growing brands with our global platform of digital location, identity, and fraud and compliance solutions.

The Team

This exciting role will be part of GBG's Global Products and Platform team, responsible for driving market awareness, interest and business leads into GBG for our new flagship platform, GBG GO. This team is made up of product management, UX, market insights, and product marketing. Everything that we need to build and deliver to market exciting products. This role will report to our team, with a dotted line into the Global Group Marketing team, who will provide all the digital, creative, and communication support needed to be successful.

The Role

Reporting to the Global Head of Product Management, you will be responsible for the strategy, tactical execution, and management of GBG GO's digital marketing efforts, including SEO, paid search and display advertising, paid social media, email, and customer journeys from awareness to registration - ensuring optimal UX throughout.

You will drive leads from all sources into the group by creating localized and relevant marketing strategies and leveraging new and existing materials and skills within the business.

What you will do

You will:

• Manage and augment digital marketing strategies to drive promotion of GBG's leading new platform, GBG GO
• Analyze various forms of data to build data driven proposals and assess performance
• Use of an impressive array of martech including Google analytics, SEMrush, Hubspot, Hootsuite and 6Sense
• Impressive understanding of search engine marketing and social media platforms, building campaigns with strong ROI to attract more business to the group
• Ability and agility to operate rapidly to ROI proposals for the investments needed.
• Using all forms of Digital Marketing and eCommerce methods, build and execute a roadmap of strategies that will drive increasing volume and quality of leads into the GBG GO Products, Americas
• Work with GBG's group centres of excellence (Digital, Creative, Communications) in realizing tactical outputs and maintaining alignment across the business

Requirements

• Proficient experience working as a Digital Campaign Manager or similar in a B2C or SaaS B2B environment
• Be able to demonstrate comfort with Digital tooling to support doing this job
• Be able to demonstrate a good understanding of what drives success with campaigns
• Be able to demonstrate confidence in building rapid ROI proposals for investment to drive leads
• Be able to articulate what is needed to convert leads to cash, working with sales teams

Behaviors

• Leading and Deciding: Self-motivated individual, who can quickly interpret data to present a clear way forward
• Analyzing and interpreting: Shows evidence of clear analytical thinking. Quick to learn and gets to the heart of complex issues
• Supporting and co-operating: Behaves consistently with clear personal values that complement those of the organization, supporting others and recognizing the importance of teamwork
• Interacting and presenting: Communicates confidently and effectively with customers and colleagues alike, both written and verbal

Benefits

We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference, everyone has something to contribute. Maybe you too could make a difference.

As part of our commitment to our team and flexible working approach, we have created a Work When and Where You Want Policy to give our team members choice and empowerment, and to support a balance in work and home life. Please ask your Talent Attraction Specialist for more information on this and our Family Friendly policy if you want to find out more!

Next steps

If you're interested, please apply! We're looking to hire the best and most engaged people into our business and we'll make an offer once we've found that person.

As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Specialist if you require any reasonable adjustments to the interview process.