Digital Marketing Director

Our Digital Marketing Director will own and lead Bizzabo’s digital strategy and execution plan. This person will collaborate closely with business stakeholders, including Creative Designers, Content teams, Web Development, Go-to-market teams, Product Marketing and Branding to drive digital growth and ensure the strategic execution of all Bizzabo’s digital properties and channels including the website, paid search and social and SEO. They will be analytical, consistently reviewing website and channel data to proactively drive iterations and will lead the team through a strategy that optimizes quality traffic, leads and conversions to demo sign ups. They will also be a hard-working flexible team player that can easily collaborate with a large team in constant motion. They should have a strong project management foundation, be a positive and motivating leader to their team, and have a proven ability to thrive in a fast-paced, deadline driven and high-pressure environment.

Bizzabo powers immersive in-person, virtual, and hybrid experiences. The Bizzabo Event Experience OS is a data-rich open platform that allows Event Experience Leaders to manage events, engage audiences, activate communities, and deliver powerful business outcomes — while keeping attendee data private and secure. Bizzabo powers the events of world-leading brands — from Fortune 100 enterprise organizations and financial institutions to creative agencies and scaling tech companies. Bizzabo was founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan. Headquartered in New York and Tel-Aviv, Bizzabo has additional offices in Kyiv, Montreal, and London to support its global customer base.

The Bizzabo Community

At Bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do it. Our values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with Bizzabo. Bizzabo fosters an environment of communication and trust. We don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.

We believe the future of events is all about choice and flexibility, which is why we've adopted a remote-friendly hybrid model for our workforce. We have offices in several major global cities, and we encourage our team to gather in-person without any requirements about how often that happens. Additionally, we have people working from 15+ remote locations around the world.

Perks

• We offer a comprehensive insurance package at no out of pocket cost to the employee, 401k, Pre-tax commuter benefits, and a generous vacation policy.
• We are a dog friendly in-person and virtual office!
• For new employees joining us during this remote work period, we offer a comprehensive virtual onboarding experience with a stipend to get your remote office set up. 
• We have frequent Bizzabonding activities including bi-weekly sponsored lunches, bi-weekly happy hours, virtual cooking classes, yoga classes, fitness classes, and other virtual bonding activities to keep our Bizzaboers engaged and connected. We welcome all new ideas and encourage each Bizzaboer to participate or lead their own virtual event!

#LI-BR1 

Requirements

What you’ll be doing:

• Lead Bizzabo’s digital acquisition efforts and grow it into a best in class revenue driven machine
• Own our website strategy and workflows
• Collaborate with our Creative, Content and Web Development teams to further define our web and digital strategy and create campaigns that are aligned to our target ICP industries and personas to drive more demo sign ups
• Support marketing to all segments, including ABM strategy analysis of campaign attribution, performance and conversion rates and finding repeatable & scalable tactics to grow our business
• Establish specific KPIs and ensure necessary reporting to track, analyze and report on channel metrics, performance, and customer data to measure effectiveness and optimize results
• Rigorously track, analyze and communicate our lead generation and pipeline opportunity contributions on a regular basis
• Enhance our results through optimization, testing, QA and other means
• Identify ways to improve our marketing mix to minimize our cost of acquisition and accelerate revenue
• Drive SEO strategy to include consistent evaluation of keywords to support the right content strategy and to lead technical SEO updates

Who you are:

• 5-8 years of experience in digital marketing and demand generation within a B2B SaaS company
• Proven track record in partnering with Sales, Sales Development & Revenue Operations to drive pipeline and funnel performance
• Demonstrated mastery in SEO & SEM
• Experience managing at least $1M of paid acquisition campaigns
• Must have experience with WordPress and Hubspot or equivalent marketing automation solution
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• Team player with exceptional communication and interpersonal skills