Digital Marketing Director, BCW, Global Marketing & Communications

BCW's Global Marketing & Communications team is looking for a Digital Marketing Director to join our team in NYC. This person will be a collaborative and creative self-starter who thrives in an entrepreneurial setting and is committed to our collective success. In this role, you will work with the Global Marcomms team and our regional counterparts to define and activate a powerful and differentiated brand platform for BCW.

Responsible for sharing our compelling story through the digital channels at our disposal, you will engage with our colleagues across the globe to create content that moves our key audiences - from current and prospective employees and clients to the media and industry influencers.

This person should have a solid knowledge of content strategy, user experience, paid digital marketing tactics and analytics. The ability to multi-task, prioritize and work with internal clients is essential.

You will join a team that works across the BCW global network, assisting teams in APAC, the Middle East, Europe & Africa, Latin America and North America, to bring to life BCW in creative, engaging ways.

Perks of working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster

What is the work?

• Develop strategic digital marketing plans that support lead generation/nurturing and brand awareness for key business news and priorities
• Own BCW's website strategy, partnering with the creative team and development team to optimize and build new content, and continually improve and optimize the website
• Play a key role in the development of an annual strategic marketing & communications plan, including an editorial/activity calendar for all social channels

• Lead all paid digital marketing activities across social and SEM, including strategy, planning, budget management and setting clear goals and objectives for the team
• Conceptualize and execute creative and engaging social promotions and campaigns and track their success
• Collect and analyze data, metrics and feedback for internal and external channels to continuously evolve and improve our efforts
• Build and manage a rich content/editorial calendar that includes a wide variety of content
• Partner with the creative team to develop engaging content that supports business objectives
• Manage the production and editing of content produced by external creators and other members of the team

Experience that contributes to your success:

• 5-7 years of Digital Marketing Experience
• Experience with content management systems, such as Wordpress, Craft or Drupal.
• Experience with website project management, working with developers to improve website front-end and back-end
• Superior writing and communications skills in a variety of formats and mediums including websites, blogs, newsletters, social media posts and others.
• Strong knowledge of SEO and content strategy best practices
• Experience with CRM platforms, such as Salesforce
• Strong knowledge of user experience and content strategy trends
• Strong knowledge of social media platforms, strategies and trends across Facebook, Instagram, Twitter and LinkedIn
• Ability to work across the Microsoft Office suite and Adobe CS
• Experience using media monitoring tools
• Well-organized, as well as detail and solutions oriented
• Able to work quickly, incorporate feedback and turn projects around within a fast-paced environment

About BCW (A WPP Agency):

What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW's commitment to moving people starts with our employees. Here you'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career. BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an "Earned-Plus" offer - earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities - BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.