Digital Marketing E-Commerce Manager

We are currently seeking an Digital Marketing Manager ( E-Commerce) to join our Room Air Conditioner team

This role can work out of either our Englewood Clifs New Jersey or Alpharetta Ga offices

The E-Commerce manager owns will be responsible for supporting the development marketing communication strategies and execution to improve business performance. This position will work cross-functionally with other groups including sales, business/product managers, and other marketing departments such as product marketing, channel marketing and audience activation team.

KEY RESPONSIBILITIES:

• Develop marketing communication strategies based on competitive analysis
• Create a digital plan with retailer to drive awareness, consideration and conversion
• Collaborate with sales and brand to align to KPIs and incorporate these through joint marketing plans
• Support management of both LG and channel partner websites
• Manage marketing contents and asset management
• Work closely with the marketing and sales teams to understand the customer data and relevant 'interests' to optimize customer segmentation and outcomes
• Collaborate with channel partners to ensure their marketing initiatives are aligned with LG's and to provide required assets
• Strong reporting skills to ensure that all investments are accountable to business outcomes
• Understand the channel partners' digital capabilities and how they communicate with their consumer
• Strong reporting skills to ensure that all investments are accountable to business outcomes

EDUCATION/EXPERIENCE

• Bachelor's degree required, preferably a degree in marketing (or business);
• Minimum of 6 years experience of retailer website operations/management, Amazon (and other national account) contents requirements and advertising/marketing platforms, SEM, SEO
• Photoshop / Illustrator (or any image editing programs) experience a plus
• Experience in Product Marketing as it pertains to product marketing communications (Assist in overall product-positioning, product-marketing strategy, value proposition creation and GTM strategy)
• New Product Introduction activities - development of launch assets, customer facing collateral, development of online product pages, development of launch campaigns, tracking of all NPI activities and any other key deliverables around NPI.
• Experience in managing complex projects with marketing teams and distributor partners
• Brand, channel and digital marketing background.
• Proactive, self-motivated individual with the ability to work independently and manage multiple priorities
• Must have strong communication, influencing and executional skills, and a desire to work in a complex and challenging fast- paced environment;
• Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams

LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.