Digital Marketing Executive

PalmPay is a pan-African fintech company currently operating in Nigeria, Ghana, Kenya, Uganda, and Tanzania and expanding to other markets in this year. We’re reinventing the payment experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.
 

Job Description: As a Digital Marketing Executive, you will be responsible for developing and implementing our digital marketing strategy to increase our online presence and drive our marketing efforts. You will work closely with the marketing team to create engaging content, manage digital campaigns, and analyze performance metrics.

Key Responsibilities:

• Develop, implement, and manage our digital marketing strategy.

• Create engaging content for various digital platforms, including social media, email marketing, and the company website.

• Monitor and respond to online interactions, comments, and messages.

• Analyze digital marketing performance metrics and adjust strategies as needed.

• Collaborate with the marketing team to align digital efforts with overall marketing goals.

• Stay up-to-date with the latest digital marketing trends and best practices.

• Assist in developing and executing digital advertising campaigns.

Requirements:

• 1-2 years of experience in digital marketing or a related field.

• Strong understanding of digital marketing platforms and their respective audiences

• Creativity and ability to generate engaging content

• Basic knowledge of digital marketing analytics tools

• Bachelor’s degree in marketing, communications, or a related field (preferred)

Job Location:

• Banani, Dhaka