Digital Marketing Executive

At Learnosity we believe education and learning opportunities should be equitable, inclusive and accessible to all. Our mission is to advance education and learning worldwide with best-in-class technology. We are geeks at heart, we love what we do and we’re looking for passionate and talented people to join our growing team.

We are going through an exciting period of growth, and have been recently named as one of the leading European companies on TIME Magazine’s list of World’s Top Edtech Companies in 2024. We are searching for a Digital Marketing (and Events) Executive to join our team.

This is a full-time role where you’ll be working with a diverse team based in Dublin, London, US, and Sydney. You’ll be working closely with brand and product teams.

Core Goals and Responsibilities:

The role is focused on supporting Learnosity’s demand generation team. It is best suited to someone who is process-driven, numerate, and keen to develop their skills and knowledge of marketing technology. You will:
 

• Handle CRM administrative functions including user account maintenance, email templates, testing, reporting, and other routine tasks.
• Implement good data hygiene habits across the CRM
• Ensure data captured is accurate and complete 
• Proactive removal of records 
• Maintain opt-in and data protection practices
• Fix sync errors
• Adjust field values
  
• Support the execution of email marketing campaigns
• Proactively segment and manage our marketing lists to efficiently execute email campaigns 
• Support accurate targeting and personalisation of emails 
• Ensure naming conventions are being followed consistently
• Prepare and test email marketing campaigns
• Report on email marketing results and make recommendations for optimization
  
• Support with website maintenance tasks, e.g. fixing broken links, downloading performance reports, updating and adding content.
  

• Maintain our social media calendar including scheduling, posting and reporting on results.

Event logistics

• Plan and facilitate logistics for Learnosity-sponsored in-person events, including sourcing vendors, negotiating contracts, project planning, and event marketing
• Plan and execute webinar and other virtual events including stakeholder management, promotional campaigns and webinar logistics.
• Troubleshoot any issues that arise on event days

Experience and Skills:

• 2+ years experience with marketing automation and customer segmentation e.g. Hubspot
• Understanding of email deliverability and reputation management
• Experience with CMS platforms e.g. Wordpress
• Positive attitude with ability to follow and improve processes

Must haves:

• 2 years hands-on experience with CRM

Values

We are a values-based company, and our 4 core values are the basis for how we work and what we do every day. Being a part of the Learnosity team means that you’ll get to join us in living out these values:

•We live to learn

•We aim higher

•We do the right thing

•Our success is better shared

Benefits

Being part of the Learnosity team is a commitment to push yourself and those around you to do better, constantly adapt and learn new techniques, and be able to apply yourself to any challenge, whether you’re just starting out or a veteran of the industry.

•22 days annual leave

•+2 days milestone leave after 3 years

•10 days paid sick leave

•Generous paid parental leave (primary and secondary carers)

•Health (VHI) and Dental Insurance (DeCare Dental)

•Matched pension contributions

•Career support

•Access to annual learning and development fund

•Uprise Employment Assistance Program

•Flexible work practices

•Bike to Work & Tax Saver Commuter Scheme

•Modern, city center office with onsite wellness classes, bike storage and shower facilities with towels.

At Learnosity, we are committed to fostering a diverse, inclusive, and equitable workplace where all employees feel valued and empowered. We believe that diversity of thought, background, and experience drives innovation and enriches our community. As a tech company in the education space, we are dedicated to creating educational solutions that reflect the diverse needs of our global audience.

Find out more about your career at Learnosity at learnosity.com/careers/

Please see our

Salary & package dependent on experience.

Please only contact us if you are a candidate interested in applying for this role. You must have the right to live and work in Ireland to apply - No Recruiters Please.