Digital Marketing Intern

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview

At TE, you can make an impact working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.

Job Overview:

We are looking for an intern to support digital marketing activities across Transportation Segment business units in collaboration with other in-house experts. A successful intern will effectively assist in managing Search Engine Marketing (SEM) accounts and work with the SEO and Marketing teams to maximize ROI, and drive traffic, sales, and customers. At TE, we believe in unleashing our employee's potential and embrace diversity. As a global organization, we support candidates interested in a remote or hybrid working environment.

Responsibilities:

• Assist in the development and management of Paid Search campaigns for the enterprise
• Familiarity with eCommerce and how digital marketing drives performance
• Identify, set-up, execute, and measure A/B ad copy and landing page tests
• Manage negative keywords across multiple accounts
• Manage the daily budgets, performance, and optimization of multiple accounts
• Use Analytics and other tools such as CRM to evaluate search campaigns
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Collaborate with relevant marketing team members and other stakeholders to understand their unique goals, objectives and challenges
• Collaborate closely with relevant outside partners and agencies to adapt content for digital delivery
• Balance multiple concurrent assignments with shifting priorities in a fast-paced and high-volume environment
• Provide, review and analyze data related to campaign performance and present results to illustrate insights and enable decision-making

What your background should look like:

• Working towards a BA/BS degree in Marketing or similar
• General understanding of Paid Search capabilities and best practices
• Experience in Adobe Analytics, Google Analytics, or Google Tag Manager a plus
• Understanding of B2B marketing practices
• Familiarity with tracking code and third-party pixel tag creation
• Excellent relationship management, presentation and communications skills that establish trust, credibility and respect
• Strong Excel Skills
• Computer proficiency in MS Office (Word, PowerPoint, Visio)
• Ability to work with minimal supervision
• Team-oriented and able to work in an ambiguous and/or changing environment
• Values: Integrity, Accountability, Teamwork, Innovation
• Google Ads and Microsoft Ads certifications are a plus

Competencies

Values: Integrity, Accountability, Teamwork, Innovation