Digital Marketing Intern

Job Type
Internship
Description
Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-backed instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.
Based in Chicago, Everspring serves a growing number of colleges and universities. Everspring has been named a top 100 "Best Places to Work" by Built in Chicago in 2021, 2022 and 2023!
Responsibilities

• Work with Everspring's Marketing team who activate data-informed strategies.
• Query, blend, and analyze multiple data sets to answer business questions.
  • Examples: Salesforce, Google Analytics (4 and UA), Internal data rendered in Tableau and PowerBI
• Collaborate with analytics and technology functions to understand requirements, design solution, and deliver data sets and business observations.
• Gather knowledge of digital marketing at Everspring to provide SEO related reporting and observations.
• Provide data analysis of organic and referral traffic to support active marketing initiatives.
• Maintain and expand creation data informed recommendations of new marketing initiatives.

Requirements

• 3.0+ GPA
• Preferred Degrees Marketing, Mathematics, Computer Science, Statistics
• Ability to effectively articulate challenges and solutions.
• Skilled at handling ambiguous or undefined challenges through strong problem-solving skills and effective communication
• Experience/Expertise with Google Analytics (UA)
  • Familiarity with GA4 is a plus
• Experience with 3rd party SEO tools
• Intermediate with MS Office suite (including Word, Excel, Project, Outlook, PowerPoint) and/or Google Suite
• Experience in working with Data visualization tools such a Tableau is a plus.

Summary of Outcomes

• Acquire the industry expertise to deliver data-informed and industry relevant insights.
• Understand Digital Marketing performance, activation, and data sets for an Education Technology company.
• Acquire first-hand experience collaborating with several operating teams, including Creative/Content, MarTech, Partner (Account) managers, and Analytics.
• Gain knowledge of University partners at the centralized, school, and program level.
• Present a final internship project to senior leadership at Everspring.

Location of internship:
120 S LaSalle in the Chicago Loop.
Duration of Internship:
Start: June 5, 2023
End: July 28, 2023
Expected Workday:
Mutually agreed upon hours, with a maximum of 24 hours per week.
Compensation:
This is a paid internship program. Hourly rate based upon market.
Covid-19 Note:
In the spirit of caring for one another and our community, please note that upon accepting an offer of employment from Everspring, you will be required to share proof of a Covid-19 vaccination.
EEO:
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.