Digital Marketing Lead

Job Title: Digital Marketing Lead

Introduction:

The Digital Marketing Lead will support marketing campaigns, product launches, and other company initiatives by leading digital marketing activities from strategy development through implementation. This role will manage projects across the website, paid media, and other digital marketing channels to deliver successful results that improve brand awareness, product promotion, and company visibility/reputation. Be able to work with marketing team/sales team to coordinate outside marketing/sales initiatives. Create inside sales marketing tools. Create research spec sheets on a variety of white spaces.

Responsibilities:

• Support the development of digital marketing strategies across paid media, website, lead management, analytics, and data analysis.
• Lead the implementation of day-to-day digital marketing activities including website management, paid media/retargeting, data cleanup, and other technical platforms.
• Manage vendor relationships and track spending for programs or projects associate with digital activities, including website redesigns, paid media, data cleanup, etc. Delete
• Evaluate new opportunities to improve or enhance digital marketing activities for brand awareness, product launches, marketing campaigns, and other corporate marketing initiatives.
• Act as the marketing liaison with IT for improvements and enhancements in the Salesforce platform to effectively use lead data and dashboards for campaigns.
• Evaluate the performance of digital marketing activities and provide strategic recommendations for expanding or improving digital marketing activities
• Research and recommend digital tools and platforms that enable to marketing team to improve efficiency and success of marketing campaigns Combine with number one. It should be" Research and support the development of digital marketing strategies across paid media, website, lead management, analytics, and data analysis to improve efficiency and success of lead generation campaigns"

Required Skills:

• Bachelor's degree or equivalent experience.
• 8+ years developing and implementing digital marketing strategies and initiatives that support brand awareness, marketing campaigns, and product launches.
• Experience with websites, content management systems, HTML, and SEO.
• Knowledge of and experience with Salesforce and Pardot
• Understanding of paid search, paid media, and retargeting programs (including across Google and Bing).
• Technical understanding of digital marketing tools to lead evaluation and implementation.
• Experience with tracking digital campaign performance through data analytics tools to make recommendations to management.
• Experience working with various teams to implement digital marketing for marketing campaigns, product launches, and other corporate initiatives.
• Experience working with external vendors for website and other digital marketing activities.
• Ability to evaluate and refine processes to increase team efficiency.
• Experience with B2B marketing is preferred
• Knowledge of retail or ecommerce is a plus

About the Company:

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy.

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

• Group health coverage (medical, dental, & vision)
• Employee Assistance Programs
• Pre-tax spending accounts
• 401(k) plan (with company match)
• Company provided life insurance
• Pet Insurance
• Employee discounts
• Generous paid holiday schedule, paid vacation & sick/personal days

EEO:

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email [email protected] to request an accommodation

DIVERSITY, EQUITY & INCLUSION:

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We're passionate about our customersthe retail industry and becoming a more responsible company as we help create a brighter future.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)