Digital Marketing Lead

Digital Marketing Lead

Job Description

About Role

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

In this role, you will lead Digital Marketing for Kimberly - Clark India. You would be the lead to develop & execute digital strategies across platforms & consumer cohorts. You would also be responsible for brand & business building on E-commerce & other online platforms. You would be expected to create curate & work with a strong digital ecosystem of agencies & partners to enable world-class output.

Key Accountabilities:

DIGITAL & E-COMMERCE MARKETING:

• Digital Strategy & Execution: Create & execute a holistic digital strategy aligned to overall business objectives & goals. Create & execute an annual digital marketing calendar and build programs/activations designed to help achieve the brand/business objectives laid out in the digital strategy, as well as the overall brand objectives.

• Ecommerce Marketing: Create & execute a powerful Platform Marketing strategy for each E-commerce platform to drive brand Goals in collaboration with brand & account teams. Develop a string rigor of review, experimentation, learning & continuous learning to drive towards elevating outcomes.

• CRM: Scale-up the CRM program across the value chain from acquisition to loyalty. Engage agencies appropriately & work towards elevating value creation to consumers & to the brand.

• Social media: Develop a world class Social Media vision for the brands along with the brand teams & execute in close co-ordination with internal & external agency partners. Oversee & curate day-to-day management of social media campaigns.

• Search Marketing: Work to drive powerful presence in Google Search ecosystem. Work with development teams to improve Website architecture for SEO, Work on content and user experience development strategies to drive organic traffic & value creation.

• Media & Data Analytics: Drive in-depth quantitative analyses and reporting of digital media performance metrics. Drive business scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity & business outcomes.

• Manage agency ecosystem: Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts. Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, define strategy, and review progress.

• Benchmarking & Continuous improvement: Research emerging technologies as well as best-in-class external/competitor’s digital & e-commerce marketing strategy for best practices and opportunities to improve strategy, execution and capabilities.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our Digital Marketing roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Preferably MBA in Marketing.

• 8 - 10 years of post-qualification experience with minimum 5 years of hands-on experience in digital marketing & E-commerce.

• Good understanding & experience in of Digital & E-commerce Marketing (social media, CRM/First Party Data, SEO/SEM, Google Analytics etc.,)

• A creative and conceptual thinker with the ability to develop innovative campaigns to meet business goals, a passion for user experience, and someone with a relentless drive for performance.

• Strong written and verbal communication skills with strong project management skills.

• Ability to align internal and external stakeholders on the digital roadmap & drive relevant outcomes. 

Best-fit behavioral traits.

• Practical problem-solver: Gets in-the-weeds, as well as thinks strategically to problem-solve.

• Business sense and judgment: Able to view problems through the lens of practicality.

• Passion for building capability enjoys championing new ways of working and building the skills of others.

• Learning Agility: quickly learn and internalize new ways of working to facilitate a team to deliver their best. Capable of quickly learning new products and technologies.

• Mature: Authentic, highly collaborative, and able to motivate across levels.

• Ambitious, but with a down-to-earth attitude.

• Supreme determination: a can-do attitude, willing to roll-up sleeves and show the way.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Primary LocationMumbai Corporate Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time