Digital Marketing Lead

Boston-based company Piaggio Fast Forward Inc. (PFF) was founded in 2015 by the Piaggio Group (the Italian manufacturer that created the iconic Vespa scooter). We are on a mission to build technology products that move the way that people move. In order to bring products to market today, PFF is solving the problem of robotic interaction with people in dynamically changing environments. We're innovators, neighbors, and creators with a passion for local living and pushing the limits on urban transportation. We support a sustainable mobility ecology with healthy lifestyles and social connectivity available to all, regardless of age or abilities.

We are looking for a Digital Marketing Lead to report to the Senior Director of Digital Marketing. The right candidate will be an experienced performance and digital marketer, with an understanding of how to build stories around premium lifestyle products. They’ll be able to think strategically about digital channels and how to connect with our target consumer across platforms. The candidate must be deadline oriented, a self-starter, and understand the importance of cross-team collaboration.

Responsibilities

• Drive revenue growth for PFF with end-to-end management of paid marketing programs in support of new customer acquisition and retention efforts
• Responsible for planning, implementing, optimizing, and reporting on key digital channels, such as Google Ads, Bing, Facebook, TikTok, and YouTube
• Report results on a weekly basis to the broader Marketing Team; use insights to continually optimize channels and identify new opportunities
• Ensure PFF is hitting key marketing and channel performance targets as defined by the organization
• Develop and run A/B tests to ensure we’re optimizing our digital spend and developing key learnings from data and performance insights
• Stay current on trends, culture, and events; bring inspiring external insight into the work and have a natural curiosity for data
• Work with marketing team to generate creative ideas and develop campaign assets optimized for performance on a channel-by-channel basis
• Coordinate with the VP of Communications and Community to amplify brand awareness
• Report to the Senior Director of Digital Marketing

Skills & Qualifications

• 4+ years of digital marketing experience (either in-house or at an agency) 
• Comfortable with data and insights to inform advertising strategy
• Detail-oriented, consistency in creating on brand messaging across all digital channels and consumer touchpoints
• Track record of efficiently scaling investment and performance on digital channels
• Experience with Google Analytics, HubSpot, and Looker
• Competitive knowledge of best-in-class digital strategies at premium lifestyle brands 
• Proven ability to meet deadlines in a fast moving, dynamic team & business environment
• Strong analytical skills and understanding of how to approach different channels to drive conversion and engagement
• Data driven marketer who knows how to optimize spend
• Strong knowledge of the technical elements involved in digital marketing practices (site structures, SEO, tag management)

Commitment to Diversity

We strive to create a workforce that embraces every culture, language, age, sexual orientation, disability, gender identity, background and experience. PFF has multiple DEI programs in place for our employees; including a mentorship program, regular pay equity audits, DEI training, and a standardized interviewing framework that is focused on "culture add". These programs support an equitable and inclusive workplace, that promote the growth, retention, and recruiting of women and BIPOC in the workplace.

Note: Even if you don’t meet all of the requirements listed we encourage you to apply. Think of it more as looking for some of the items listed, not all.

Where legally permissible, must be willing to provide proof of COVID-19 vaccination status on first day of employment.