Digital Marketing Manager

Why work at Logiwa?

Logiwa is a rocket headed straight for the moon! Since 2017 we've grown to become the leading provider of cloud-powered ordering and fulfillment software for B2C and Direct-to-Consumer companies in an industry that’s growing by leaps and bounds. As e-commerce continues to take off, the sky is not even the limit for us.

If you’re looking for a place where your career can take off, for a company that is passionate about their people, and for products that are helping redefine the way companies do business, then we’re looking for you!

We provide a fun, inclusive, and collaborative environment with endless opportunities for growth. Whoever you are–rocket enthusiast, mountaineer, chess master, or Netflix binger– come find your place with us here at Logiwa. Take a look and see how you can contribute to this fast-growing team.

The Job Details

The Digital Marketing Manager (DMM) will be responsible for the effectiveness of Logiwa’s complete digital footprint in the market, including SEO, paid and organic search, paid social media campaigns, 3rd party review sites, and other digital advertising. Working in collaboration with marketing peers, you will devise and execute a digital strategy that both optimizes our inbound demand generation and increases our brand awareness in our target markets.

In your role as DMM you’ll grow our inbound engagement volume, drive incremental inbound lead generation, manage our SEO strategy, optimize Logiwa’s organic and paid search campaigns, and increase market awareness through paid social media campaigns and other digital advertising campaigns. 

The ideal candidate is an experienced B2B digital marketer with an excellent understanding of SEO/PPC best practices and experience managing search engine marketing campaigns. You’ll also have experience working with CRM/MAP software and with all of the major social media paid campaign platforms.

What You’ll Do:

• Manage all aspects of Logiwa’s paid and organic search engine campaigns.
• Identify and optimize SEO opportunities to support overall business growth. 
• Expand our paid social media campaigns to additional channels. 
• Ensure proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity.
• Manage our pay-per-lead and pay per click campaigns with 3rd party lead source partners.
• Manage our digital advertising campaigns with 3rd party media companies. 

You may be a good fit if you have:

• 3-4 years of experience in B2B marketing, preferably software or other technology.
• Proven experience managing SEO/PPC campaigns in the B2B space.
• Familiarity with CRM/MAP software, specifically with Hubspot
• Experience managing paid social media for businesses.
• Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills.
• Strong communication and writing skills.
• BA/BS in Marketing, Business, Communications, or related field, MBA a plus.

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