Digital Marketing Manager

At Trane TechnologiesTM and through our businesses including Trane® and Thermo King®, we create innovative climate solutions for buildings, homes, and transportation that challenge what's possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.

Responsibilities:

• Maintain the customer-facing website and the roadmap for long-term enhancements,
• Participate in defining and executing customer engagement strategy online
• Build and optimize digital ad campaigns to drive customer growth
• Ability to interpret data and manage digital metrics for reporting.
• Seek out ways to utilize technology to improve processes and productivity.
• Develop and build relationships with other business functions, including IT, Dealer Development, and Product Management.
• Partner with a variety of external agency partners and global partners
• Participate in the company marketing technology council and support the business' marketing technology strategy

Qualifications:

• Bachelor's degree in Marketing, Business, or another related degree.
• 5-7 years of relevant work experience in digital marketing, IT, or digital advertising
• Experience working with industry tools, including email, web analytics, content management system(s), and CRM (Salesforce preferred)
• Experience with digital advertising with Google Adwords or other channels/marketplaces.

Skills and Competencies:

• Good written communication skills with an attention to detail
• Solid project management skills with the ability to manage competing deadlines and priorities
• Aptitude for analytics and optimization.
• Understanding basic SEO concepts
• Experience with social media management, content strategy, and actioning on insights

Base Pay Range: $68,000-140,000 / year

Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.