Digital Marketing Manager

Are you eager to develop and deliver a tailored marketing strategy for an innovative digital healthcare solution?

Are you skilled in implementing plan changes and creating Go To Market strategies?

About our Team

This role is within our Health Marketing COE. This role is key to ensuring the effectiveness and efficiency of our Health marketing organization.

About the Role

This Digital Marketing Manager will act as a key contributor and the go-to person for digital, developing the strategy. You will develop objectives and collaborate to achieve goals. This is an opportunity for a candidate who is part strategist, part hands-on tactician. You should be capable of envisioning and implementing forward-thinking strategies and plans that help drive improved business performance.

Responsibilities

• Leading and managing the digital content and assets and establish a website governance policy.
• Holding sessions with the Product team to analyze, review, and develop an action plan to improve the performance and ranking of digital properties.
• Managing the CMS and partner with the web development team to design and troubleshooting unique software and web applications.
• Working closely with the marketing team, company SMEs, and the field to define and review deliverables, meet expectations, and address any concerns.
• Working with designers, and vendors, and managing approvals from legal, compliance, and other stakeholders
• Identifying and correlating emerging trends within the digital landscape and informing the company of the benefits. Understanding and analyzing various clickstream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics.

Requirements

• Have 3-5 years of increasing levels of responsibility and leadership in the digital marketing function.
• Be experienced with developing a digital marketing strategy, getting buy-in from cross-functional partners, and implementing that strategy to drive lead generation, and customer acquisition and then communicate the results.
• Have solid balance of operational and creative skill sets; right side/left side of brain thinker, combining creative and business skills.
• Demonstrate functional competency with web technologies, including WordPress or other CMS, SEO, and Google Analytics.
• Be highly proficient in M.S. Office.
• Have excellent communication skills (verbal, written, presentation, influencing).
• Show a working knowledge of HTML, CSS, and other coding languages.

Work in a way that works for you

We promote a healthy work/life balance across the organization. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave and tuition reimbursement, we will help you meet your immediate responsibilities and long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Comprehensive, multi-carrier health plan benefits
• Disability insurance
• Dependent Care and Commuter Spending Accounts
• Life and Accident Insurance
• Retirement Benefits (Salary Investment Plan/Employer Stock Purchase Plan)
• Modern Family Benefits, including adoption and surrogacy

Working for you

About Us

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Join Us

Purposeful Work
When you work with us, your work matters. You are part of an organization that nurtures your curiosity to stimulate innovation for the communities that we serve.

Growing Every Day
Like the communities we serve, you are on a constant path of discovery to shape your career and personal development.

Colleagues Who Care
You will be part of the Elsevier family. We will support your well-being and provide the flexibility you need to thrive at work and home.

Together, we create possibilities.
Join us

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [email protected] or if you are based in the US you may also contact us on 1.855.833.5120.

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