Digital Marketing Manager

About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow.life. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.

Responsibilities

• Assist with top of the funnel in each one of FOL Management properties
• Implement marketing strategies for various business initiatives aligning with company objectives
• Contribute to digital campaigns across channels such as social media, email marketing, PPC, and display ads to maximize online visibility and lead generation
• Conduct keyword research, social listening, analysis/insights/recommendations
• Optimize existing Paid Search campaigns and create new campaigns as needed
• Audit and optimize the performance of Internet Listing Services (ILS) to increase quality leads and conversions
• Implement effective SEO strategies to improve search engine rankings and drive organic traffic
• Analyze, review, and report on campaign performance, using metrics to inform future strategy decisions

Ideal Background

• Bachelor's degree in Marketing, Business, or related field
• At least 5 years of marketing experience, including expertise in managing email and paid advertising campaigns
• Strong expertise in digital advertising, SEO, and performance analytics
• Proven track record in developing and executing successful marketing campaigns that engage, inform, and motivate
• Exceptional communication and leadership skills
• Creative thinker with the ability to identify innovative marketing opportunities
• Experience in real estate, hospitality, and/or magazine subscriptions is a plus
• Familiarity with property management software and CRM systems is a plus

Benefits

• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)

• Paid time off and 13 paid holidays

• 401(k) retirement plan

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

• Pre-tax commuter benefits 

• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.