Digital Marketing Manager

Hi, we're Brigit! A holistic financial health company helping every American build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In’s 2023 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Forbes Fintech 50 2022

• Business Insider’s Most Promising Consumer Startups 2022

Role overview

Brigit is looking for an experienced and accomplished performance marketer to manage our user acquisition efforts and oversee the daily execution across our portfolio of channels. You will be a thought partner to senior leadership and be responsible for helping the team identify and develop mobile acquisition strategies for efficiently reaching potential users. This role is ideal for a quantitative marketer who can manage multiple priorities with flawless execution. 

Who you are

• 3+ years experience in a user acquisition and/or performance marketing role

• Demonstrated experience with campaign management on top ad networks/channels

• Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment

• A desire to do both strategic planning and day-to-day execution/optimization

• A comprehensive working knowledge of marketing attribution methodologies, their limitations, and the relative advantages and disadvantages of each

• Both analytical and creative, able to evaluate the efficacy of a campaign based on business results, but also intuitive enough to see the opportunities presented by a big creative idea or concept

• Possess outstanding communication skills – both written and spoken

• Ability to execute quickly with strong attention to detail 

• Ability to manage multiple projects simultaneously within tight deadlines

• Experience using Periscope/Amplitude and/or other data visualization platforms

• Experience working at an app or mobile gaming company

What you’ll be doing

• Managing user acquisition and retargeting campaigns across the entire modern mix, including Meta, Google, Snap and others

• Play a key role in evolving, defining, and driving our paid media KPIs, attribution systems, and business processes

• Lead the optimization efforts across creative, geo, platform, and channel to hit marketing targets and deliver performance at scale

• Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with advertising partners and your existing network of contacts

• Drive marketing innovation

• Conduct industry research and present actionable findings

• Work closely with Brigit’s creative agencies and internal creative team to ensure a steady supply of high performing ads. Maintain a feedback loop to share ad performance and industry insights.

The anticipated annual base salary for this position is $125,000 - $150,000. This range does not include any other compensation components or other benefits for which an individual may be eligible (other benefits listed below). The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits & Team

• Medical, dental, and vision insurance

• Equity participation

• Flexible PTO Policy

• 401k plan

• Paid Parental Leave

• Monthly reimbursements to use against wifi and cell phone bills

• Annual reimbursement for Learning & Development

• Help hard working Americans build a brighter financial future

• High-growth company at an early stage

• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.