Digital Marketing Manager

ABOUT HEALTHYBABY
Our Mission is to protect, enrich, and support the developmental potential of every baby.
MOTIVATED BY A MISSION
We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. Healthybaby is the culmination of all that we have learned as parents, activists, and leaders and want to share... because every baby deserves to be a healthy, happy, and connected.
BECAUSE BABY IS SOAKING IT ALL IN...
...their environment, their interactions, the products we put on their precious skin...baby is soaking it all in. That’s why we’re creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies’ cognitive development in these early years when the brain is making over 1 million neural connections per second.
BACKED BY SCIENCE
We’ve gathered a community of the world’s leading obstetricians, developmental pediatricians, neurologists, and environmental biologists armed with the most cutting-edge research around baby’s brain health and development. We’ve distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier. 
BUILDING THE PARENTING PLATFORM OF THE FUTURE
Healthybaby is the challenger brand uniquely positioned to become the leading platform brand for today’s families. We’re making smart parenting cleaner and simpler for real families today at the convergence of content, commerce, and community so parents can focus on what matters most - connecting with baby.
OUR DEVELOPMENTAL PHILOSOPHY 
DEVELOPMENT IS NOT A RACE, IT’S A FLOW.
We’re parents who have faced real challenges, found solutions from experts with the longest waitlists, and then we decided to do something big: demystify development. 
In the first 3 years of life, your baby’s brain is making 1 million or more neural connections per second! We’re here to help you make the most of this incredible window of opportunity for your baby’s brain development by pairing purposeful products with moments of meaningful connection.
THE ROLE
We are currently looking for a Digital Marketing Manager based in NYC to help drive our business and mission. 
The Digital Marketing Manager will be responsible for leading social media and influencer campaigns that help grow brand awareness. This role also will be focused on optimizing user acquisition and retention day-to-day in partnership with our VP of Growth and our CMO. The ideal candidate has a passion for community engagement and the digital media landscape. This person should bring a highly analytical, creative, and flexible growth mindset to the role.
Social strategy: Works with VP Growth and our agency partners to define and manage Social strategy across various brand and innovation priorities. Leads organic social channel and brings creativity and fresh perspective on how to deploy the content we have, while creating new and engaging content.
Go to market strategy: Drive timelines and content (inclusive of concept and briefs) for product launches inclusive of PDP creation/updates, emails/SMS, influencer and organic social. 
Works closely with the creative team to ensure that ad creative aligns with campaign objectives and resonates with target audiences.
Agile and focused on efficiency:  Assesses campaign performance and provides feedback on optimizations to ensure plans deliver on KPIs, while developing insights for future campaigns.
Influencer marketing: Leads our influencer strategy and runs programs through Aspire platform. Sets objectives for each campaign, and identifies and liaises with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place. 
Skills:
- Minimum of 4+ years digital marketing experience in a fast-paced, startup environment 
- Experience leading influencer campaigns
- A good understanding of Email, SMS, SEM, SEO, Display and Affiliate Marketing
- Knowledge of email marketing strategies to engage customers and drive repeat purchases
- Understanding of performance marketing metrics and ability to analyze campaign performance
- Proven track record of developing multi-channel digital campaigns
- Proficient and up-to-date knowledge of key social media platforms and best practices
- Excellent communication skills, both written and verbal
- Digitally savvy and highly curious about new digital trends
- Experience with Klaviyo and Aspire platforms is strongly preferred
*This is a hybrid position