Digital Marketing Manager

Position: Contract Digital Marketing Manager

Contract Duration: 6 Months Hours: 30 hours per week Start Date: August 1st 2024 End Date: January 15 2025

Overview: RudderStack is seeking a top-notch Demand Generation Expert to join our team on a contract basis. This role is perfect for a highly analytical and data-driven marketer with significant experience in paid search and demand generation.

Key Responsibilities:

• Manage and optimize paid search campaigns with a focus on Google and Bing which constitute 90% of our marketing budget.

• Develop and execute demand generation strategies to drive high-quality leads and conversions.

• Utilize LinkedIn and 6sense to enhance demand generation efforts and complement paid search activities.

• Analyze campaign performance and pull data to provide actionable insights for continuous improvement.

• Monitor and report on key metrics to measure the effectiveness of marketing campaigns and ROI.

• Collaborate with cross-functional teams to align marketing strategies with business goals.

• Apply Conversion Rate Optimization (CRO) techniques to improve lead generation and overall campaign performance (bonus).

Qualifications:

• Proven experience in managing and optimizing paid search campaigns on Google and Bing.

• Familiarity with LinkedIn and 6sense platforms for demand generation.

• Strong analytical skills with the ability to pull and interpret data to make informed decisions.

• Excellent understanding of demand generation strategies and tactics.

• 5+ years of growth/digital marketing experience.

• Ability to start by August 1st.

• Bonus points for experience in Conversion Rate Optimization (CRO).

Why Join RudderStack?

• Opportunity to work with a dynamic and innovative team.

• Flexible 30-hour workweek.

• Be a key player in driving our growth and success.

If you are a results-oriented demand generation expert with a passion for data and analytics we want to hear from you! Apply now to join RudderStack and make an impact.