Digital Marketing Manager

What You’ll Do

The Digital Marketing Manager will oversee the planning, development and execution of marketing initiatives across a growing portfolio of direct-to-consumer lifestyle, apparel and footwear brands. This cross-functional role will partner closely with copy, design, project management, and merchandising teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets. The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.

What you’ll be working on

• Planning, execution, and measurement of D2C performance marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands.
• Develop and produce advertising campaigns, email messaging, SMS, and other outbound channels; assists with affiliate marketing efforts.
• Understand performance data and present results clearly while making recommendations based on findings. 
• Develop hypotheses for testing and optimization; translate test results into actions. Maintains and improves ongoing reporting as needed. 
• Partner with design, merchandising, operations, copywriting, etc. to establish/maintain marketing calendars and help guide production of accurate marketing assets. 
• Brief in all asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.
• Drive key business outcomes through successful campaign activations across all consumer-facing touchpoints.

Must Haves:

• 3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel experience nice to have but not required.
• Comfortable in a collaborative role with many internal and external stakeholders.
• Excellent communication skills, both verbal and written.
• Able to juggle multiple brands/initiatives at once and prioritize independently. 
• Experience with Google Analytics and either email or website production. Additional advantages:
  • Experience with Google Ads, Facebook Business, TikTok advertising, or SMS marketing
  • Familiarity with customer segmentation and CRM

Primary Location Salary Range: $80,000 - $95,000