Digital Marketing Manager

Title: Digital Marketing Manager

Location: Remote in these states: AZ, CA, CO, FL, GA, KS, KY, ID, IL, IN, MA, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, RI, SC, SD, TN, TX, VA, VT, WA, WI

As a member of the ShipBob Team, you will benefit from an environment where everything is achievable. We aim to be a place where you can:

• Write Your Career Story. Because we are solving some of the most difficult problems in global commerce, you have the opportunity to write the story that will make your career.
• Experience Global Impact and Global Connection. At ShipBob we benefit from diverse cultures and perspectives in service of the global community.
• Grow With An Ownership Mindset. We believe that great innovation comes from great transparency. We are more resilient and more creative when we have an inclusive and transparent culture where everyone knows our strengths and opportunities.

Role Description:

ShipBob is hiring a Digital Marketing Manager to help run and execute our paid marketing strategy, while simultaneously participating hands-on in the execution and communication of the plan. The role is focused on acquiring new prospective customers through our paid marketing channels - SEM, paid social & affiliate marketing.

You must be a data-driven performance marketer with a history of hitting performance targets and exceeding goals and plans. You are a self-starter with a growth mindset looking to always find new opportunities to grow and improve the performance of the channels you manage. You will also have experience optimizing campaign performance by leveraging data and conducting iterative A/B testing.

About You:

At ShipBob, we're looking to bring on board people who embody our core values:

• Be Mission-Driven. We want team members that are passionate about helping entrepreneurs improve their business, and bring that passion every day.
• Be Humble. We have ambitious goals, and our team members understand that success or failure depends on us working together and leaving egos at the door.
• Be Resilient. Logistics is a complicated business. So is software. We value team members that never give up and keep iterating until a problem is solved.
• Be a Creative Problem Solver. As a startup, we value smart, innovative solutions to complex problems. We fall in love with the problem, not our "favorite" solution.

What you'll do:

• Partner with Senior Manager of Paid Media to support and improve performance of the existing paid media programs (optimizing keyword/campaigns mix, bidding strategy, landing page testing, account restructuring, etc).
• Partner with marketing & non-marketing decision makers to build, launch, optimize and report on new paid media campaigns.
• Monitor and report on the performance of paid programs to ensure efficient budget spending (daily, weekly, monthly), use insights from the source of truth to inform optimization opportunities and justify strategy changes.
• Support build and optimization of top-of-funnel initiatives (YouTube, Display, Paid Social).
• Support landing page A/B testing and optimization strategy.
• Support affiliate marketing program (recruitment, analytics, optimizations).
• Additional duties and responsibilities as necessary.

What you'll bring to the table:

• Professional:
  • 3+ years of hands-on experience working in paid search.
  • 1+ years of hands-on experience working in paid social platforms.
  • Experience managing $1+ million annual marketing budgets.
• Day-to-day skills:
  • Analytical: Can interpret data from various sources into actionable insights.
  • Time & Project Management: Understands and uses project management tools, learns and understands how to work with other teams and manage projects into completion.
  • Clear, concise communicator: Can write compelling ad/landing page copy (or drafts) and present on program performance.
• Nice to haves, but not necessary:
  • Experience in B2B.
  • Affiliate marketing experience.
  • Marketing CRM experience (reporting, navigating around, building landing pages).
  • Experience with Affiliate management software (i.e. Everflow, Impact, etc).

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions.

About Us:

ShipBob is a cloud-based logistics platform that partners with over 7,000+ e-commerce businesses to help make their entrepreneurial dreams a reality. We offer a full suite of fulfillment solutions for our merchants, including the ability to improve their transit times, shipping costs and deliver best in class experience to their customers. With an almost 100% accuracy rate in fulfilling orders and orders shipped on time, our merchants can count on us to deliver excellent service.

As one of the fastest growing tech companies in Chicago with over $330M+ raised from blue-chip investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners and SoftBank Vision Fund 2, our goal is to continue to be the #1 best fulfillment technology in the industry.

Perks & Benefits:

• Medical, Dental, Vision & Basic Life Insurance
• 401K Match
• Variety of voluntary benefits, such as, short term disability
• Competitive Salary, Performance Bonus & Equity
• Paid Maternity/Parental Leave Program
• Flexible Time Off Program
• Referral Bonus Program
• Fun Culture >>> Check us out on Instagram (@lifeatshipbob)

Classification: Exempt

Reports to: Senior Paid Media Manager

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.