Digital Marketing Manager

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Key Areas of Responsibility:

• Understand and analyze the behavior of customers, and determine the influence level of industry media to formulate effective customer coverage plans.
• Plan customer research for segmented markets. Analyze behavior and demand on digital channels to optimize customer reach and influence.
• Formulate and implement different levels of engagement schemes for segmented markets, including but not limited to content marketing, interactive activities, live stream activities, and promotional activities.
• Improve customer experience by analyzing customer behavior data and procurement data on different platforms, removing obstacles, and optimizing internal processes to boost demand generation.
• Strengthen the publicity of key workflows on various online channels, continuously improve and strengthen content management-related work, and build a leading brand image in the digital ecosystem.

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• Preferably with a life science education background.
• More than 8 years of meaningful work experience.
• Familiar with online channels and platforms related to life science.
• Ability to independently develop digital marketing strategies and successfully implement them, including practical experience in content marketing and live interaction.
• Excellent interpersonal skills and critical thinking abilities (experience in managing projects or adept at cross-functional communication).
• Excellent teammate, highly enthusiastic about marketing work, eager to tackle challenges and build.