Digital Marketing Manager

Job Title: Digital Marketing Manager (Website, Social, Digital Ads & Reporting)

Location: Preferably corporate headquarters in metro Milwaukee, WI (Brookfield, WI)

About the Role: We are a leading private commercial real estate investment manager, specializing in acquiring, managing, and optimizing high-value properties across various sectors. As a dynamic and growing organization, we are seeking a talented and experienced Digital Marketing Manager to join our team. This individual will play a crucial role in enhancing our online presence, driving lead generation, maximizing our digital marketing efforts, establishing and maintaining a robust reporting ecosystem, utilizing and managing 3rd party partners and serving as a consultant to the sales team.

This role will be a foundational piece of our MLG Marketing Committee, will sit on the MLG PR Committee and will report directly to the Senior Vice President.

About the Company: At MLG Capital, we take a meticulous and tailored approach to our investments, maximizing our investor and partner wealth through a diversified, team-led approach. We know success starts with our clients-and we don't reach success until they do. For more than 36 years, our core focus has been preserving our investors' wealth and producing exceptional income and appreciation over time through investment in private real estate. Since the inception of MLG Capital in 1987, we've had active, exited, or pending investments of approximately 27.5 million total square feet across the United States, inclusive of approximately 22,700 multifamily units, with exited and estimated current value exceeding $6.4 billion, as of 6/30/2023, across the United States.

Driven by our motto of "making a difference while making a living," we strive to create an environment where our employees are encouraged, challenged, and supported to contribute directly to the company's overall growth. Our current team (comprised of both MLG Capital and related business entities) encompasses approximately 900+ team members, of which approximately 65 specifically serve MLG Capital. We function via 3 core locations and satellite offices: our corporate headquarters in Brookfield, WI, and satellite offices in Sarasota, FL and Dallas, TX.

MLG Capital has been a proud recipient of numerous awards. Most recently, we've received 2019 Top Workplaces, 2019 Milwaukee Coolest Office Space and 2019, 2020, 2021, 2022 and 2023 Best Places to Work. We have also been on the INC 5000 for3 years running, 2021, 2022 and 2023. Our CEO, Tim Wallen, was recognized as one of 2021's Best Bosses.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy that aligns with the company's goals and objectives, focusing on website management, social media marketing, and digital advertising.

• Create, manage, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring maximum ROI and lead generation.
• Collaborate with internal stakeholders to understand business requirements, target audiences, and marketing objectives, and translate them into effective digital marketing initiatives.
• Lead the planning, creation, and optimization of engaging content for the company website, social media channels, email marketing campaigns, and other digital platforms.
• Continuously monitor website performance, analyze user behavior, and identify opportunities for website optimization and conversion rate improvement.
• Conduct A/B tests and implement data-driven insights to improve website usability, user experience, and overall conversion rates.

• Develop and maintain a comprehensive digital reporting ecosystem, integrating Salesforce, Google Analytics, and Power BI to provide accurate and timely performance metrics across all digital marketing channels.
• Serve as a consultant to the sales team, actively engaging with them to understand their reporting needs and preferences. Proactively suggest improvements and enhancements to reporting that can aid in sales performance.
• Collaborate with the IT and data analytics teams to design and implement automated reporting solutions that cater to marketing, sales, and executive level reporting needs.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and recommend innovative strategies to drive growth and enhance the company's online presence.
• Collaborate with external agencies, freelancers, and vendors to ensure seamless execution of digital marketing initiatives.

• Manage and allocate digital marketing budgets effectively, ensuring optimal utilization of resources.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven work experience as a Digital Marketing Manager or similar role, preferably within the real estate investment industry or related field.
• In-depth knowledge of digital marketing concepts, tools, and platforms, including website management, social media marketing, SEO, SEM, email marketing, and digital advertising.

• Experience in Salesforce (Financial Services Cloud and Pardot) ecosystem a plus
• Proficiency in utilizing digital analytics tools (e.g., Google Analytics) to track and measure marketing performance and generate actionable insights.
• Experience in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret data, generate reports, and make data-driven recommendations for optimization.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Creative thinking and problem-solving abilities, with a keen eye for detail.
• Self-motivated, proactive, and result-oriented, with a strong drive to achieve targets and exceed expectations.

Working Conditions: Office setting, open cubicles, quiet to moderate noise levels.

This document covers the most significant duties performed but does not exclude other occasional work assignments not mentioned.

We offer competitive compensation packages and a stimulating work environment that encourages innovation and professional growth. If you are a motivated and creative individual who thrives in a dynamic and fast-paced environment, is passionate about building a robust reporting ecosystem, and can serve as a valuable consultant to the sales team, we would love to hear from you.