Digital Marketing Manager

At Aldevron, we shape the future of medicine by advancing science in meaningful ways. Our team of dedicated, forward-thinking associates share this goal by combining best-in-class products and service with the ideal operating environment to lay the groundwork for vital new discoveries worldwide. We believe people are our most valuable asset. Whether this is your first step on a rewarding career path or are a seasoned professional ready to take your career to the next level, we hire the best from all backgrounds and experiences.Aldevron is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.Job SummaryThe Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic and leads, and support revenue growth for our Life Sciences company. The ideal candidate will have experience in the life sciences industry and a deep understanding of digital marketing tactics, including social media, email marketing, SEO, SEM, and content marketingJob Responsibilities:

• Develop and execute digital marketing campaigns that align with the company's marketing objectives and sales goals
• Deploy content for social media, email marketing, and other digital channels to drive engagement and traffic to the company's website.
• Optimize website content and design for SEO and user experience leveraging platforms like SEMRush/BrightEdge
• Manage SEM campaigns, including PPC advertising and remarketing campaigns, to increase website traffic and lead generation.
• Keyword management including identifying negative, new and wasteful keywords based on quality metrics (quality score, impressions share, spend value, etc.)
• Analyze and report on key metrics with reference to multi-tactic digital marketing campaigns; track, report website traffic, campaign performance to plan tactical deployment in conjunction with campaign managers
• Work with operations team to make sure that trackers, bowlers & metric sheets are all up-to-date and data feeds into these trackers are accurate
• Collaborate with cross-functional teams, including sales and product teams, to ensure digital marketing efforts align with business goals and messaging

Qualifications:

• Bachelor's degree in marketing, Communications, or related field
• 5+ years of experience in digital marketing, preferably in the life science industry
• Experience with marketing automation platforms such as Marketo or HubSpot
• Strong understanding of SEO, SEM, PPC, and other digital marketing channels
• Excellent written and verbal communication skills
• Proven track record of developing and executing successful digital marketing campaigns
• Ability to work independently and manage multiple projects simultaneously

Preferred Qualifications:

• Analytical and reporting tools such as Google Analytics & SEO platforms such as BrightEdge, SEMRush.
• Running and interpreting A/B tests and multivariate experimentsWe believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working here can provide.

#LI-LCSWhen you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation. If you've ever wondered what's within you, there's no better time to find out.