Digital Marketing Manager

Role: Digital Marketing Manager
Position Overview: We are looking for a dynamic and results-driven Digital Marketing Manager to join our team. This role is crucial in driving our digital presence, enhancing brand awareness, and generating leads through various online channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive online traffic to the company website and improve lead generation.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across all digital channels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimise user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Managing Website and other properties.
• Optimising the Digital Assets with Content & Visuals.
• Manage digital assets for achieving Conversions (CRO) and giving the best Customer Experience.
• Project Manage different marketing programs and manage their Budgets and produce the desired CAC’s.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, preferably within a similar industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
   

  About us:

  Welcome to Conversive, a conversational AI solution for professionals & Institutes, where we are aiming to create enriched AI first customer engagement experiences for small & medium businesses in sales, service & marketing of services/products. At Conversive, we have compliance at the core of the product with unique consent management features to make sure all Information security, data privacy is taken care of with minimal efforts for a business. We serve global customer based spread across North America, Europe & APAC.

  At Conversive, we thrive in the pulsating rhythm of a dynamic and fast-paced environment, where every moment presents an opportunity for growth and exploration. We're in search of individuals who exude drive, resourcefulness, and an insatiable appetite for conquering challenges. Here, we cherish the go-getter spirit and the seamless collaboration among our talented peers.

  As pioneers in our domain, Conversive is now on the lookout for seasoned professionals to spearhead our journey into the future. As a senior member of our esteemed team, you'll wield the power to shape strategic endeavors, exhibit unparalleled organizational finesse, and lead teams towards uncharted realms of success.

  Are you a visionary leader with a blend of business acumen and tech-savvy prowess? Do you possess the inherent ability to navigate complex challenges while inspiring those around you? If you're ready to embark on a transformative journey and contribute to the legacy of a dynamic company, then Conversive eagerly anticipates your expertise. Join us, and together, let's script a saga of unparalleled triumph.

  the epitome of innovation and excellence in CRM messaging solutions. Since our inception in 2009, headquartered in Pune, India, Conversive has blossomed into a global powerhouse with over 200 passionate employees spread across continents, boasting a robust presence in Europe and a burgeoning team in the United States.

  Read more about us at: https://beconversive.com/ https://www.sms-magic.com