Digital Marketing Manager

Digital Marketing Manager

Location: Remote, US-Based (Eastern or Central time preferred)

Position Summary:

The Digital Marketing Manager (DMM) will be responsible for go-to-market, lead generation and nurturing campaign strategy for designated product lines and helping drive demand for our ecommerce site, working in alignment with the Product Marketing Managers, Sales and product teams. The DMM ensures campaigns are delivered on schedule, completed within budget, and achieved performance targets. In this role you are also responsible for managing lead flow, routing and tracking; and should have hands-on experience using marketing automation platforms and CRM systems to develop, track and report on campaign performance and lead generation pipelines.

Key responsibilities include:

• Manage campaigns from beginning to end, providing recommendations for the model and workflow of aligning content strategy, offers, and sales enablement to achieve KPIs
• Provide best practices, strategies and recommendations to ensure optimal outcomes for each campaign
• Create and monitor demand gen campaigns and recommend improvements to optimize conversions
• Coordinate content marketing and create campaigns to support global team
• Coordinate with teams responsible for success, including key stakeholders in Sales, Engagement Marketing, Product Marketing, Creative Services, Web, Sales Operations, Localization and Regional Marketing
• Provide regular updates on campaign performance and refine digital marketing strategies as needed, including copywriting, landing page, offers and ad strategies to drive traffic and conversion
• Conduct A/B testing to continually improve results; monitor analytics to provide campaign reports
• Develop and implement marketing engagement and nurturing strategies incorporating customer insight and end-to-end roadmap to drive revenue growth

Other Duties:

• Execute and manage the campaign schedule and run regular status meetings with stakeholders and be prepared to report on outcomes and results
• Provide campaign reporting and analytics using Google Analytics, HubSpot, Conductor, Mouseflow, Power BI, QlikView, and other available data sources on how well the campaign is performing against defined KPIs. These include: response and conversation rates for individual tactics and offers and tracking results against sales pipeline or attendee targets.
• Collaborate with stakeholders to define specific campaign KPIs and develop the tracking and reporting strategies to be able to measure ROI
• Improve Campaign ROI performance by managing an integrated marketing mix and providing fact-based, expert advice to teams and Regional Engagement on the most effective mix of tactics / offers applicable to each region
• Work in conjunction with the Marketing Program Manager to specify all attributes of the primary target audience to determine refined target lists and segmentation based on persona
• Provide input on search engine strategies and campaigns, SEM and SEO

What You Bring to The Team:

• Bachelor's Degree in Marketing, Business or Communications, Master's level degree preferred, or relevant experience.
• 7+ years successful track record of B2B digital/inbound marketing including: marketing automation, persona-based marketing, journey mapping, virtual event marketing, website content development, presentations, demonstrations, and online marketing strategies
• 4+ years experience operating in marketing automation platforms (e.g. Marketo, Eloqua, HubSpot, Pardot, etc.)
• Experience in identifying target audiences and devising digital plans and programs that engage, inform and motivate
• Proven record of supporting sales to meet or exceed pipeline targets
• Experience creating and implementing successful, demand creation, lead nurturing, and customer retention programs
• Experience with email and marketing automation tools, analytics and conversion tools, ad-servers, programmatic and remarketing preferred
• Experience in copywriting, optimizing landing pages, A/B testing
• Excellent analytical skills with the ability to think strategically as well as implement tactically
• Solid knowledge of website analytics tools, particularly Google Analytics
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Strong leadership skills
• Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands with high attention to detail
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• Should have experience with marketing automation and CMS systems, HubSpot and WordPress, or other platforms, such as - Salesforce, Pardot, or Eloqua.
• Previous experience managing marketing automation platforms and ecommerce websites is beneficial.
• Google Ads, Google Analytics, Google Tag Manager, or HubSpot certifications are beneficial, but not required.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.
• This role does not require travel.

What We Offer:

• Competitive compensation package and excellent benefits, including health/dental, 401(k), employee stock purchase plan, vacation, sick time, paid parental leave, and many more.
• A professional, supportive and collaborative environment.
• Tailored and hands-on training to empower you in your new role.
• Support offered for further education.
• Colleague Recognition Awards.

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure - sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geoprofessional software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,500 colleagues and generates annual revenues of approximately $1 billion in 186 countries.

www.bentley.com

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]

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