Digital Marketing Manager

Travelers Haven is on a mission to revolutionize the short-term housing space by offering the first ever workforce housing on-demand solution. We help individuals, businesses and organizations with traveling professionals find housing that meets their specific needs, filling the housing gap for America’s essential nomadic workforce.

If you are inspired by innovation, helping others, and using your talents to make an impact, all of us at Travelers Haven can’t wait to meet you. Together we are disrupting an entire industry by serving traveling workers across the nation. Be a part or our vision to support those that serve critical needs across our country, and therefore impact millions of lives each year.

Hiring rate/range: $85,000 - $95,000, with discretionary incentive bonus at an annual target of $10,000.
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base and target incentive (if applicable) will be finalized at offer.

Work Location: Denver, CO. Our office is open, and we require all staff to be in the office a minimum 2 days per week. 

Work Schedule: Monday-Friday, Salaried role.

Summary/Objective: 

The role of the Digital Marketing Manager will be to accelerate our rapid growth through demand generation tactics, inbound and outbound best practices, branding and communication excellence, and marketing automation. The role responsibilities will provide an opportunity to be a key-contributor in revenue generation and growth driving activities. The ideal candidate will provide leadership and coordination of the key marketing activities for the company, including, but not limited to: working with third-party contractors and agencies on optimizing organic lead generation and paid search marketing, exploring new areas of ad development, managing the internet pay-per-click (PPC) campaigns across different advertising platforms, and working closely with the sales organization to collaborate on campaign effectiveness, optimizing campaigns and launching new ones.

The Digital Marketing Manager is expected to be well-versed with SEM (Search Engine Marketing) and Search Engine Optimization (SEO), taking an analytical approach in creating marketing efforts to generate the highest possible ROI. The role will focus on generating high quality leads and increasing the effectiveness and efficiency within the ads spend using a data driven method. There will also be an opportunity to assist in content creation and exploring new ideas for ad development across a variety of platforms and outlets which presents the candidate a space for creativity and innovation.

Responsibilities:

• Develop our brand as it relates to the category we play-in and the problem we solve so that we can attract customers, suppliers, and partners.
• Optimize ROI of marketing budget by channel to accelerate company’s growth while also holding the sales team’s accountable to ensure not only qualified leads, but also revenue-generating customers.
• Brainstorm and execute test marketing campaigns to systematically expand our company’s reach.
• Use innovation and creativity to develop marketing strategies for new and existing products.
• Oversee implementation of a PESO model, integrated marketing strategy: advertising, events, digital marketing, PR, etc.
• Work closely with sales team to receive critical customer feedback, incorporating that information into marketing materials and creating the appropriate tools and training to enable the sales team to succeed.
• Create, manage and optimize paid search campaigns related to Corporate Housing across different platforms including Google, Bing, and other ad networks.
• Conduct keyword research and selection for PPC campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI goals.
• Make recommendations on keyword selection that will result in reducing the CPA (Cost Per Acquisition) and CPL (Cost Per Lead).
• Analyze and interpret data from Google Analytics.
• Monitor, track, and optimize campaign metrics.
• Executing and maintaining social media campaigns.
• Utilize a data-driven approach to test, analyze and optimize messaging, creative, and other marketing assets, communicating those results and driving improvements.
• Get it Done, either by rolling up sleeves, hiring/building a team, and/or outsourcing work to agencies and third-party contractors.

Essential Functions:

• Must be able to use a computer, keyboard, and mouse for up to 8 hours per day*
• Must be able to sit or stand in a stationary position for up to 8 hours per day*
• Must be able to communicate via email and phone for up to 8 hours per day*
• Must be able to work effectively in an environment where distractions are possible*

*Essential functions may be performed with or without reasonable accommodation

Required Education & Experience:

• Bachelor’s Degree in Marketing/Business or data-centric fields (or equivalent work experience).
• 5+ years of experience with paid search marketing, inspiring conversions through SEM.
• Proven success in driving traffic through SEO.
• Strong ability to optimize PPC strategies .
• Experience with WordPress and link building.
• Google AdWords and Google Analytics certifications a plus.
• Experience with social media marketing preferred.
• Strong written communication and content writing skills.
• Proficiency in MS Office Suite.
• Thorough attention to detail, organizational, and planning skills.
• A sense of urgency to complete deliverables in a timely manner.
• Ability to prioritize completing requests.

Supervisory Responsibilities:

• Any potential new hires added to the team.
• Oversight of third-party agencies and contractors.

Travel:

• 10% expected

EEO Statement: 
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, protected statuses). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer: 
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.