Digital Marketing Manager

Paytronix leads the industry in helping restaurant and convenience store brands create better guest experiences.  If you are a creative thinker, problem solver, and are looking for the best job you’ve ever had, we’re looking for you. 

The kind of things you will be doing:

• Own all aspects of the Paytronix external website paytronix.com including the optimization of architecture, navigation, journeys and performance
• Manage and optimize owned and earned digital marketing channels, targeting and performance, including: SEO, SEM, display retargeting, affiliate and social media marketing with a heavy focus on ensuring ROI goals and traffic targets are met
• Partner with content and campaigns teams on full funnel campaign strategies, performance enhancements and reporting
• Manage all metrics & reporting:
  • Generate reports and dashboards for Marketing Qualified Leads (MQL’s); Sales Qualified Leads (SQL’s); conversion rates; pipeline; website, campaign and digital channel performance
  • Based on results and analysis, recommend digital optimization strategies to improve pipeline & engagement
  • Partner closely with Sales Operations Manager on campaign strategies, plus systems and pipeline optimization
• Own the full Martech stack, including marketing automation, social media and account-based marketing platforms; manage the integration of all systems, tools & platforms

The kind of skills and experience you will need: 

• 5+ years of B2B digital marketing experience, preferably in the technology sector
• Experience developing and executing digital marketing strategies and tactics including management of channel strategies across SEM + SEO, display retargeting, affiliate marketing, and paid and organic social media marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met
• Proven ability to partner with marketing agencies on the planning, implementation and measurement of paid search and affiliate marketing channel strategies
• Track record of managing paid search, paid social, and display advertising programs for a profitable ROI
• Highly motivated self-starter and comfortable working independently to achieve a successful result
• Ability to analyze a variety of digital marketing campaigns and present recommendations based on results
• Experience with Google Analytics or similar reporting tool, as well as Salesforce and marketing automation platforms such at Pardot or HubSpot

Education

• Bachelor’s Degree in Marketing, Business, or a related field

Benefits:

• Medical -- Choose from 3 Medical Plans (PPO, HMO, and High-Deductible)
• Dental - Select from 2 Dental plans, including adult Orthodontics
• Vision – 1 plan available
• Company paid Life Insurance, Short-Term Disability (STD) and Long-Term Disability (LTD)
• 401K with generous company match; 2-year vesting
• Flexible Spending Account (FSA)
• Health Reimbursement Account (HRA)
• Tuition Reimbursement
• Generous PTO