Digital Marketing Manager

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
Working under the AVP, Digital Analytics the digital marketing manager is responsible for planning, articulating, and tracking digital marketing initiatives across the organization.
Responsibilities:• Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Send Marketing Messages (SMS) campaigns.• Create complex dashboards and reports aligned to the ROI and KPIs of all digital marketing campaigns. • Identify current marketing trends and insights. • Optimize the costs and campaign performance based on these insights.• Develop creative digital marketing growth strategies.• Plan, execute and measure conversion tests to create strategic planning accordingly.• Work with internal teams to create landing pages and improve the consumer experience.• Use your analytical abilities to assess the experience of our audience over multiple channels.• Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).• Manage Customer Satisfaction Surveys for the organization on a quarterly basis.
Requirements: • Bachelor's degree in Marketing, Information Technology or related field or equivilent experience.• Proven 2+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.• Working knowledge of leading and managing SEO/SEM campaigns.• Certification of Advanced Digital Media Marketing will be preferred.• Ability to identify target audiences and devising effective campaigns.• Working experience in optimizing landing pages and user funnels.• Familiar with website analytics tools like Google Analytics or Adobe Analytics.• Outstanding experience in setting up and optimizing Google Adwords campaigns.• Exceptional knowledge of content management and email marketing software.• Good understanding of social media and display advertising platforms.• Great interpersonal skills.• Exceptional oral and written communication skills.• Ability to work in a team or individually as and when required.• Ability to manage and handle multiple tasks.• Outstanding problem-solving skills.• Exceptional attention to detail.• Good time management abilities.• Strong decision-making skills.
From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago's Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.