Digital Marketing Manager

The Ritz-Carlton Yacht Collection is an exciting extension of the Ritz-Carlton brand - redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of The Ritz-Carlton Yacht Collection your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day.

The Gold Standards are the foundation of The Ritz-Carlton. It is our philosophy and the standards which set us apart in our industry. This philosophy has earned The Ritz Carlton an enviable reputation as a global brand leader in instilling the very highest company values and culture across the organization. The Gold Standards are at the heart of that culture and consist of the following elements:

• The Credo
• Motto
• Three Steps of Service
• Service Values
• The 6th Diamond
• The Employee Promise

THE CREDO

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal services and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

THE MOTTO

Service at The Ritz-Carlton Yacht Collection is an extension of The Ritz-Carlton motto - "We are Ladies and Gentlemen serving Ladies and Gentlemen."

This motto exemplifies the anticipatory service provided by all Ladies and Gentlemen.

The Ritz-Carlton Yacht Collection experience will be creating exceptional meaningful journeys that will redefine luxury at sea. With unparalleled hospitality that begins the second a guest reserves an experience, the Ladies and Gentlemen of the Ritz-Carlton Yacht Collection will deliver a level of service that has no equal, providing guests with gracious anticipated hospitality throughout every moment of their stay.

THREE STEPS OF SERVICE

1. A warm and sincere greeting. Use the guest's name.
2. Anticipation and fulfillment of each guest's needs.
3. Fond farewell. Give a warm good-bye and use the guest's name.

OUR SERVICE VALUES

1. I build strong relationships and create Ritz-Carlton guests for life.
2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
3. I am empowered to create unique, memorable and personal experiences for our guests.
4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
6. I own and immediately resolve guest problems.
7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
8. I have the opportunity to continuously learn and grow.
9. I am involved in the planning of the work that affects me.
10. I am proud of my professional appearance, language and behavior.
11. I protect the privacy and security of our guests, my fellow employees and the company's confidential information and assets.
12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

THE SIXTH DIAMOND

Mystique

Emotional Engagement

Function

THE EMPLOYEE PROMISE

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests.

By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.

The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

We invite you to explore The Ritz-Carlton Yacht Collection.

Job Summary

The Digital Marketing Manager will be responsible for leading all day-to-day operations related to identifying, attracting, and nurturing qualified prospective guests for The Ritz-Carlton Yacht Collection. This role will develop and execute a strategy across paid channels (search, social, display, and streaming), email marketing (strategy and production), and SEO to captivate prospective guests and nurture their interest through the establishment of an initial relationship with the brand. Further, they will utilize CRM and analytics systems to both optimize programs and share data-supported reports of their successes. The Digital Marketing Manager will work in conjunction with the digital marketing relationship team and outside partners to support our social media and email programs, identifying relevant segments and implementing appropriate messaging strategy. This position will also participate in annual budgeting exercises and be responsible for adhering to the budget, recalibrating as necessary to optimize with available data.

Essential Functions

• Own and develop all paid media opportunities to achieve digital marketing KPIs within budget across partner email, display, paid social and other channels
• Create and adhere to annual budgets, recalibrate established budgets to optimize against performance data
• Manage day-to-day SEM strategy and execution
• Analyze and evaluate end-to-end lead generation and conversion processes using tools such as Google Analytics and Tableau
• Report on activities across SEM, SEO, display, paid media, and other prospecting campaigns
• Support the company's CRM database growth and development
• Identify relevant segments and messaging strategies among the prospective guest universe, lead the creation of subsequent automated marketing journeys in Salesforce Marketing Cloud
• Identify and prioritize website optimization efforts such as landing page optimizations alongside digital product and IT teams
• Engage digital product marketing and external resources to ensure successful SEO strategy
• Identify target markets, including geographic and demographic, and appropriate strategies
• Conduct competitive analysis and monitor industry trends, identifying relevant learnings
• Work with digital relationship team to ensure social media and email programs meet prospective guest nurturing objectives
• Ensure RCYC brand is communicated appropriately and consistently in all digital marketing channels
• Update/maintain Project Plan for relevant marketing initiatives and deadlines
• Respond to ad hoc requests from the sales and marketing teams, as well as the executive leadership team and/or other partners as required
• Develop creative briefs for internal and external teams to maintain consistent, effective digital marketing collateral

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.

Competency

Education: Bachelor's degree in Marketing, Advertising, Communications, or related field preferred

Experience:

• At least 5 years' experience in digital marketing, travel/hospitality industry preferred

Skills:

• Digital marketing experience, particularly with SEO, SEM and display
• Outspoken advocate of prospective guests' digital experience interests
• Experience identifying and messaging to CRM segments
• Understanding of marketing automation platform capabilities
• Strong knowledge of dynamic email marketing
• Experience with Google Analytics
• Experience and understanding of social media best practices
• Strong writing and grammar skills, proofreading abilities, and copywriting abilities
• Excellent organizational and follow-up skills
• Self-starter, able to function with little supervision, high-energy
• Detail and deadline oriented
• Team player
• Strong management skills, particularly with outside contractor and agency resources
• Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are a priority - start-up experience a plus.
• Tableau experience a plus
• Salesforce Marketing Cloud experience a plus

Work Environment

This is a hybrid position, working at least 2 days a week from our Fort Lauderdale office. The office environment is typical, with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Occasional overnight travel may be required.

Physical Demands

Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment.

Expected Hours of Work

The position is fulltime and frequently requires working additional time outside of normal business hours.