Digital Marketing Manager

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems required big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for creating and implementing effective digital marketing campaigns to drive customer engagement and increased brand awareness. You will work closely with a cross-functional marketing team to develop strategies to manage, optimize, analyze, and report on digital marketing campaigns that deliver on marketing objectives.

Responsibilities and Duties

• Manage and optimize our digital marketing channels, including email, SMS, website, print, and push notifications
• Build multi-channel marketing automation campaigns that engage customers at various stages of their customer and product lifecycles
• Project manage cross-department stakeholders to develop technological infrastructure and data feeds to support digital marketing initiatives
• Collaborate with the marketing team to create engaging content across multiple channels that resonates with our target audience
• Analyze campaign and customer data and metrics to determine the effectiveness of our marketing efforts and make data-driven decisions
• Implement processes and infrastructure (Google Analytics, Event Tagging) to track the performance of digital marketing campaigns across initiatives and channels

Requirements

• Bachelor's degree in marketing/communications or related field or commensurate experience
• 3-4 years of experience in digital marketing, with a proven record of managing and optimizing digital marketing campaigns
• Experience working with marketing automation platforms
• Experience with basic front-end coding (HTML, CSS, Conditional functions)
• Experience with data analytics and metrics-driven decision making
• Strong understanding of modern digital marketing technologies and best practices
• Excellent communications and collaboration skills
• Resourcefulness to develop creative and actionable solutions to challenges

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

LOCATION: Dallas, TX- Potential Hybrid Schedule