Digital Marketing Manager

Why Become the Next GUIDE? 

GUIDEcx is a client onboarding and project management platform focused on helping internal and external parties work better together, primarily during post-sale new client implementations.

• Invite everyone to the project—internal resources, customer teams, and third-party vendors 
• Guide each step and stay on track with automated tasks, reminders, and updates. 
• Engage teams by enabling them to interact with the project in the way they prefer. They can complete tasks, view status, send updates, make notes, and more—through the portal, email, or mobile app. 

GUIDEcx helps you deliver projects faster with fewer issues and accelerates time to value for your customers. 

Position Overview: 

We are seeking a highly skilled Digital Marketing Manager to join our team at GUIDEcx. As the Digital Marketing Manager, you will develop, implement, and optimize our digital marketing campaigns across various channels. Your expertise will drive our online presence, increase brand awareness, and promote our products and services under the direction of our Director of Digital Marketing.

If you are passionate about digital marketing, deeply understand current marketing tools and strategies, and thrive in a fast-paced environment, we want to hear from you. Join our team at GUIDEcx and be part of our mission to deliver exceptional digital experiences to our customers.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including web, SEO/SEM, social media, review sites, paid social media, and display advertising campaigns.
• Measure and report on digital marketing performance, analyzing key metrics and providing insights for optimization.
• Identify trends and insights to enhance campaign performance, optimize budget allocation, and achieve targeted goals.
• Brainstorm and implement innovative growth strategies to expand our customer base and increase conversions.
• Plan, execute, and measure experiments and conversion tests to improve user experience and drive conversions.
• Collaborate with internal teams to create landing and website pages and optimize user experience, ensuring a seamless customer journey.
• Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Instrument conversion points and optimize user funnels for maximum efficiency and effectiveness.
• Develop and manage a review site strategy across multiple channels
• Collaborate with external agencies and vendor partners to leverage their expertise and optimize digital marketing efforts.
• Evaluate emerging technologies and provide thought leadership on their adoption to enhance our digital marketing capabilities

Qualifications: 

• Bachelor's or Master's degree in Marketing or a related field.
• Excellent written and oral communication skills.
• Excellent leadership skills and the ability to work as part of a team.
• Proven working experience in digital marketing, demonstrating a solid track record of successful results in managing SEO/SEM, website, social media, and display advertising campaigns.
• 3-5 years of experience in developing and implementing digital marketing strategies
• Good knowledge and experience with online marketing tools and best practices
• 3-5 years of hands-on experience with SEO, Google Analytics, and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Good time-management skills
• Excellent interpersonal and communication skills
• Highly creative with the ability to identify target audiences and devise engaging digital campaigns.
• Research competitors and provide suggestions for improvement
• Proficiency in optimizing landing pages and user funnels to drive conversions.
• Measuring and reporting on the performance of all digital marketing campaigns
• Experience in setting up and optimizing Google Ads and Microsoft Advertising campaigns.
• Strong analytical skills and data-driven thinking to make informed decisions.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

What You’ll Love About Us:

• Potential: We care about your career path and provide opportunities necessary for continual improvement. Being a growing start-up, you get to wear multiple hats and learn through a rapid growth process.
• Stability: Leadership takes extensive measures to ensure job security for all employees.
• Competitive Pay: We use real-time market data to ensure you are rewarded for your extraordinary efforts. 
• Work Flexibility: We work hard, and we play hard. Nobody likes a 9-5, so we provide an unlimited PTO (Flex Time Off) policy for all full-time employees who can demonstrate trust in their responsibilities.
• Core Benefits: You shouldn’t have to worry about your health; that is why we provide Medical, Dental, and Vision insurance, as well as an Employee Assistance Program. Short- and Long-term disability is also available. 
• Retirement: Don’t want to work forever? Neither do we! We provide a generous Safe Harbor 401(k) Match and an HSA (Health Savings Account) Contribution. 
• Culture: We believe that for success, we need to work in a culture of trust and wisdom while providing the human touch. We only hire genuine humans and do our part to provide a safe and energizing employment experience!
• Food: Who doesn’t love a fully stocked break room? We provide healthy snacks, drinks, team lunches, and cross-departmental “munch and mingle” events! 
• Amenities: Do you love the fresh air of the mountains? So do we! That’s why we chose an office in the heart of Silicon Slopes, overlooking the beautiful Wasatch Mountain Range. Do you enjoy biking, but don’t have the time? Reserve an e-bike for your next meeting as you ride alongside your colleague on the adjacent Murdock Canal Trail, Lehi Rail Trail, or Jordan River Trail. Not an outdoors fan, but still want to work out? We have an onsite gym, indoor pickleball courts, and a locker room and showers. Not one that enjoys sweating? We have gaming consoles, cornhole, and a break room ready for use! 

Hiring Policy: 

GUIDEcx is an equal-opportunity employer. All applicants will be considered for employment without attention to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws (referred to as “protected characteristics”). All Candidates must pass a background check upon employment. Candidates must be authorized to work in the U.S