Digital Marketing Manager

Welcome To The Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You'll Do:

The Traeger Digital team is looking for a Digital Marketing Manager with a keen eye for efficiency and a passion for all things SEM and finding new customers. You’ll dive deep into our acquisition campaigns to accelerate growth, test new strategies, expand keywords, write and test new ads, optimize our shopping campaigns, and continuously champion new landing page and CVR tests. This role will work alongside Social, Product, Creative, Data Analytics, agency partners and our Finance team to deliver business results and grow our customer base. 

How You Will Help Us Win:

• Serve as a subject matter expert for all things Google and Bing (Search, Shopping, Performance Max, Display, Discovery, etc.) with in-depth knowledge of all campaign tactics and their effects on marketing spend and revenue returns 
• Partner with our Social and Email teams in creating and delivering a unified messaging strategy during promotional moments, new product launches, etc. 
• Ensure that all paid performance marketing stays above a certain ROAS threshold each month 
• Reporting, WBRs, roadmap creation, test plans, SEM scaling tactics
• Project Management skills for projects related to the role
• Create processes as it relates to ad creation, creative requests, campaign and keyword builds, and bidding in order to streamline workflow and ensure nothing slips through the cracks
• Audience creation and continuous tests to hone in our targeting
• Perform ad-hoc analysis and provide reports using Google Analytics, Google Ads, Bing ads and other software reporting systems on an as needed basis
• As the Digital Marketing Team grows, potentially build and manage a team to help execute and expand marketing campaigns 

What You'll Need to Succeed: 

• 5+ years of digital marketing experience with a strong focus on Search, Shopping, Display and Video campaigns within Google and Bing 
• 2+ years managing a team and training/coaching direct reports 
• Comprehensive understanding of Google Analytics 
• Proficient Microsoft Excel and Google Sheets
• Experience at consumer E-commerce companies preferred
• An excellent communicator who loves to share findings and actionable insights
• Passion and pride in doing great work and a desire to make a strong impact on the overall business
• Ability to thrive in a fast-paced environment and to work independently and within a team
• A love of data and attention to detail - highly organized and analytical
• Ability to learn quickly and adapt to constantly changing platforms
• Excellent written and oral communication skills
• You are passionate about our mission to bring more people together to create a more flavorful world 

Why You Will Love Working Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food.
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger