Digital Marketing Manager

Objective:

As a Digital Marketing Manager at Heffernan Insurance Brokers, you will play a critical role in driving our digital marketing strategy and enhancing our online presence. You will be responsible for developing and executing innovative digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads. The ideal candidate is a strategic thinker, a creative problem solver, and a results-driven leader who can develop and execute innovative marketing strategies to drive brand awareness, customer engagement, and business growth. This person supports all Heffernan Group (HG) entities.

Responsibilities include:

• Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate qualified leads.
• Manage and optimize websites for all HG entities, ensuring they are up-to-date, user-friendly, and SEO optimized.
• Define target audiences and segment markets to tailor strategies and campaigns effectively.
• Management of website and campaign performance using analytics tools to gain insights and identify areas for improvement.
• Paid traffic management - Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Analytics and data management on the effectiveness of digital marketing initiatives, providing recommendations for continuous improvement.
• Conduct market research to identify trends, competitor activities, and opportunities for differentiation.
• Collaborate with internal teams, including sales, design, and IT, to create and optimize landing pages, forms, and online customer journeys.
• Stay up to date with industry trends and best practices to identify new digital marketing opportunities and technologies.
• Communicate marketing strategies, initiatives, and results to internal stakeholders and senior management.
• Collaborate with external partners, agencies, and vendors to enhance marketing efforts when necessary.
• Other duties as required to support management, public relations, and the corporate communications team.

Requirements:

• Education - High School Diploma required.
• Minimum five years proven experience in digital marketing, preferably within the insurance or financial services industry.
• Excellent leadership and team management skills, with the ability to motivate and guide a diverse team.
• Solid understanding of web analytics, SEO, and digital marketing tools and platforms.
• Experience managing and updating websites using content management systems (CMS).
• Proficiency in digital marketing channels, including social media, email marketing, and search engine marketing (SEM).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Exceptional communication, presentation, and interpersonal skills.
• Analytical mindset, with the ability to derive insights from data and make data-driven decisions.
• Must be able to work with a wide variety of individuals.
• Must be able to fully integrate into a team setting, yet also able to work independently.
• Professional demeanor and behavior are required, as referenced in Heffernan core values (Habits).

Compensation:

The salary range for this position is $100,000 to $125,000. The offer will depend on the geographic region, job-related knowledge, skills, and experience, among other factors. This role may also be eligible to participate in a discretionary annual incentive program. Heffernan offers a comprehensive benefits package; more details on which can be found at https://www.heffins.com/about-us/careers.

Heffernan Habits (Expectations):

These are practices that represent our unique employee culture.

• Smooth The Path and Be Respectful - Being respectful of one another is critical to developing and maintaining strong relationships. We are in this together as a team.
• Do Good - This is our core. We strive to do good for our clients, our company, and our communities.
• Know Your Clients and Foster Relationships - Take the time to listen and learn. Build, maintain, and enhance the connections you make every day.
• Have Fun - Take the time to get to know your colleagues and let's have fun! If we are happy and connected, we all will do a better job for our clients.
• Answer The Phone (And Email) - Be available and responsive to clients and colleagues.
• Be Humble and Own It - We all make mistakes - what's important is that we take ownership of our mistakes and learn from them. Humility shows a willingness to learn and improve.
• Celebrate And Value Our Differences - We strive to be non-traditional. We all come from different backgrounds. Be open. Listen to other stories and experiences. Try to not only include but connect.

Working Conditions:

• The work environment may be indoors, sitting at a desk or standing for extended periods of time.
• Daily use of computers, keyboard, mouse, headset, printers, and other commonly used office equipment.
• This position may require flexibility to work hours outside of a regular schedule.