Digital Marketing Manager

Requirements

• Drive and coordinate integration of digital strategy across AbacusNext digital channels, including landing pages, paid, earned, and owned digital media, while optimizing spend.
• Stay abreast of emerging digital technologies, media opportunities, and strategies, while optimizing visitor and customer experience.
• Manage online and external agencies using performance-based metrics and acting as a key liaison between the marketing team and key stakeholders to drive measurable business results.
• Define a primary set of digital key performance indicators (KPIs) and develop and manage a dashboard reflecting progress toward each KPI.
• Measure the growth and effectiveness of digital marketing tactics, working to grow and optimize our online presence through testing, landing page optimization, bidding strategies, strong messaging and agency collaboration and management.
• Collaborate closely with sales stakeholders to improve inbound lead quality, quantity and process management.
• Media planning, budget management, testing strategy, and campaign tracking.

Success Metrics

• Pipeline contribution
• Attraction metrics
• Conversion rates
• Engagement metrics

Team member should excel in:

• Ability to deliver strategic thinking and execution, with a strong attention to details
• Strong project management and communication skills
• A passion for data quality and insights, with the ability to drive business recommendations via analytics
• Ability to create and implement strategic media plans with proven, measurable results
• Ability to operate in fast paced environment and manage multiple, competing priorities

Qualifications:

• 3-5 years' experience in a fast-paced SaaS environment, preferably in B2B, spearheading digital marketing demand generation.
• Must have previous experience in PPC, display, and SEO, as well as lead generation, and online content development.
• Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally.
• Experience with digital agencies, online marketplaces or digital marketing consultancies.
• Experience working with MarTech stack, including Salesforce, HubSpot, Google Ads, Google Analytics, Google Data Studio etc

Benefits

• Flexible PTO
• Summer Fridays
• No meeting Fridays
• Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
• Flexible Spending Account
• Health Savings Account
• 401(k) match

Equal Employment Opportunity: AbacusNext is an Equal Opportunity, Affirmative Action Employer.

The compensation information below is provided in compliance with job posting disclosure requirements.

Pay range: $110,000 - $130,000. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operations business needs.

Depending on the position, compensation may also include commission, bonuses, etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance."

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