Digital Marketing Manager, Affiliate

NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Neiman Marcus seeks a self-motivated Digital Marketing Manager to help manage and execute our Affiliate Marketing strategy, relationships, and campaigns.

Qualifications

The Digital Marketing Manager will be responsible for executing Neiman Marcus' Affiliate strategy through the tactical management of the channel's day-to-day tasks. The focus will be to drive customer acquisition, site traffic, conversion, and revenue for its umbrella of brands (NeimanMarcus.com, LastCall.com, Horchow.com, and BergdorfGoodman.com). Position will work closely with internal Marketing and Brand management teams.

Primary Responsibilities

Manage daily operations of NMG Affiliate programs

Responsible for media planning and execution within the channel, across various types of web partners, and utilizing various creative assets and processes

Coordinate between internal and external teams to support Affiliate programs

Responsible for turning channel performance data into actionable insights using multiple analytics tools. Toolset currently includes Adobe Omniture, Google Analytics 360, in addition to channel specific analytics/tracking tools

Collaborate with external parties, colleagues, and cross-functionally in an effort to identify new opportunities for testing and overall channel improvements

Core Competencies

BA/BS degree in Marketing, Business, Sales, or related field

2-4+ years of experience in Affiliate Marketing strategy and campaign management, or relevant Digital Media experience, at companies with a significant e-commerce presence.

Preferred experience; retail background, commission-based influencer experience and an understanding of financial services offering as it relates to affiliate marketing.

Knowledge of the overall Affiliate landscape and major players/platforms in the space

Excellent communication, negotiation, and relationship management skills

Highly analytical and strong metrics-driven decisioning skills

Experience working across a large matrixed organization with the ability to influence, work collaboratively, and gain consensus is strongly preferred

Experience using web analytics tools and exposure to Marketing and Advertising technologies (e.g. Google Analytics, Adobe Omniture, etc)